Digital Analytics Manager

Avantor; Pennsylvania; Hybrid; USD 98,000 - 157,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Wellness program

Health Savings Account (HSA)

Flexible Spending Account (FSA)

401(k) with company match

Employee stock purchase plan

Job summary

Avantor is seeking a Digital Analytics Manager to lead the global analytics ecosystem across Avantor web properties. You will drive a robust tagging strategy, GA4 deployment, and data governance to enable data-driven decisions and improved customer experiences.

You will collaborate with engineering, marketing, and analytics teams to build roadmaps, support major web initiatives, and deliver actionable insights through dashboards and reports to senior leadership.

Qualifications

• 8+ years in digital marketing or related field.
• 5+ years in product management with GA/GTMs or similar analytics tools.
• Experience migrating from Universal Analytics to GA4.
• Proficient in analytics tagging, data layers, and dashboards.

Responsibilities

• Lead global digital analytics ecosystem and tagging strategy.
• Oversee development and enhancement of analytics tools and platforms.
• Partner with engineering, marketing, and data teams to drive data-driven decisions.

Skills

GA4 experience

Google Analytics

Google Tag Manager

Adobe Analytics

HTML/CSS/JS

Project Management

Communication

Education

Bachelor's degree in Marketing/CS or related

Tools

GA4

Adobe Target

Job description

The Opportunity

Avantor is seeking a Digital Analytics Manager who will be responsible for overseeing the development and enhancement of digital analytics tools and platforms, such as Google Analytics 4, ensuring they meet the business's needs and support data-driven decision-making processes. The position leads a global team of Digital Analytics Developers. How you will thrive an create an impact Lead web analytics ecosystem for Avantor, ensuring complete and accurate implementation to provide actionable insights. Build an analytics tag, event, integration, and platform roadmap aligning with business objectives. Lead adoption of Google Analytics 4 globally across all Avantor web properties. Draw upon experience, industry best practices, and knowledge of user behavior to identify tracking opportunities that can drive better customer experiences. Supports major web development projects, code releases, and other IT & Digital Marketing initiatives where custom event tagging and/or dashboards are necessary to monitor success. Gathers information from multiple internal and external sources to create bespoke tagging solutions and advise stakeholders on interpretating results. Develop and maintain documentation, training materials, and support resources to ensure users can effectively utilize digital analytics. Collaborate with cross-functional business and marketing managers to provide digital analytics support for web strategies and initiatives. Conduct market research and competitive analysis to identify trends and opportunities in digital analytics, incorporating findings into product strategy and development. Aid in Adobe Target event tagging and Data Layer requirements. Prepare concise reports for executive stakeholders, highlighting key trends and recommendations. Collaborate with cross-functional teams, including engineering, design, and business units, to define product requirements and roadmaps for analytics tools and platforms. Work closely with data scientists and analysts to integrate advanced analytics and machine learning models into products, enhancing their capabilities and value. Propose data governance strategies and implement solutions. Other duties as assigned.

What we're looking for

Bachelor's degree in Marketing, Computer Science, or related discipline. Minimum 8 years experience in digital marketing or a related field. 5 years of hands-on experience in Product Management experience with Google Analytics, Google Tag Manager, or other similar digital analytics solutions such as Adobe Analytics. Experience with migration from Universal Analytics to GA4. Google Analytics and Tag Manager certification a plus. Advanced understanding of Google Analytics Tagging is essential. Strong e-marketing channel knowledge. Basic knowledge of HTML, CSS, and JavaScript. Basic SQL experience a plus. Excellent verbal and written communication skills. Able to effectively present concepts and reporting data to business users at the Manager / Director / VP level as well as to external customers. Strong Project Management skills. Ability to work with minimal supervision to meet objectives set by Digital Marketing leadership. Ability to effectively foster business relationships across teams and develop a good view of how the business operates. Ability to immerse oneself into product and stories to generate relevant campaigns. Excellent attention to detail and strong organizational skills to manage multiple work requests and projects. Able to independently prioritize workload.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science. The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world.

Pay Transparency

The expected pre-tax pay for this position is $97,500.00 - $156,975.00 Actual pay may differ depending on relevant factors such as prior experience and geographic location.

EEO Statement

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [e-mail] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case‑basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. For more information about equal employment opportunity protections, please view the Know Your Rights poster.

• Avantor offers a comprehensive benefits package including medical, dental, and vision coverage, wellness programs, health savings and flexible spending accounts, a 401(k) plan with company match, and an employee stock purchase program.
• Employees also receive 11 paid holidays, accrue 18 PTO days annually, are eligible for volunteer time off and 6 weeks of 100% paid parental leave (except in states that offer paid family leave).

Avantor®, a Fortune 500 company, is a leading global provider of mission-critical products and services to customers in the biopharma, healthcare, education & government, and advanced technologies & applied materials industries. Our portfolio is used in virtually every stage of the most important research, development and production activities in the industries we serve. One of our greatest strengths comes from having a global infrastructure that is strategically located to support the needs of our customers. Our global footprint enables us to serve more than 225,000 customer locations and gives us extensive access to research laboratories and scientists in more than 180 countries. We set science in motion to create a better world.