Digital Analytics & Tag Manager Lead

Smarty, LLC; Orem (UT); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

100% paid health, dental, and life insurance premiums

Generous paid time off

401(k) retirement plan with matching

Team-building lunches and activities

Fully stocked kitchen with snacks

Job summary

Smarty, LLC is looking for a Digital Analytics Specialist to join our team in Orem, Utah. This position involves managing analytics implementation and reporting, helping convert data into actionable insights for marketing and product teams.

The ideal candidate has experience with Google Tag Manager and GA4, and enjoys transforming business questions into measurable analytics solutions. Don't miss the chance to be part of a collaborative environment focused on fun and growth.

Qualifications

• Hands-on experience with Google Tag Manager, including custom triggers and event-based tracking.
• Strong working knowledge of GA4, event modeling, parameters, and conversions.
• Experience with dashboarding and reporting tools such as GA4 or Looker.

Responsibilities

• Own and manage Google Tag Manager and analytics instrumentation.
• Configure and maintain GA4 events, parameters, and conversions.
• Design and maintain a data layer in partnership with frontend teams.

Skills

Google Tag Manager

GA4

Analytics solutions

Dashboards and reports

Analytical skills

Cross-functional communication

Project ownership

Tools

Looker

BigQuery

Job description

Smarty, LLC is looking for a Digital Analytics Specialist to join our team in Orem, Utah. This position involves managing analytics implementation and reporting, helping convert data into actionable insights for marketing and product teams.

The ideal candidate has experience with Google Tag Manager and GA4, and enjoys transforming business questions into measurable analytics solutions. Don't miss the chance to be part of a collaborative environment focused on fun and growth.