Global Digital Acquisition & Growth Lead

G.U.

New York (NY)

Sur place

USD 110 000 - 140 000

Plein temps

14 jours+

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Résumé du poste

GU is seeking a Digital Performance & Acquisition Manager to lead GUUS’s online customer acquisition. You will drive paid media, SEO, and AI-powered search initiatives, optimize campaigns, and partner with agencies to maximize ROI and growth.

You will analyze performance, present insights to leadership, and align with merchandising and brand objectives while exploring new channels and technologies to expand GU’s digital footprint in the US market.

Qualifications

Minimum 5–7 years of hands-on digital marketing experience supporting e-commerce businesses.
Proven experience developing and optimizing paid digital advertising campaigns across SEM, Shopping, Display, Paid Social, and other channels.
Exposure to AI-powered search platforms is a plus.

Responsabilités

Strategically manage GUUS’s digital acquisition programs across Paid Search, Shopping, Display, Paid Social, SEO, and AEO/EAO and affiliate advertising campaigns to meet ROI targets.
Execute day-to-day campaign management: keyword strategy, audience targeting, ad copy testing, bid management, landing page optimization, shopping feed management, retargeting, and creative optimization.
Develop and execute SEO strategies to boost organic visibility, traffic, and conversions through technical optimization and content recommendations.
Collaborate with internal teams and external agencies to optimize content for emerging AI-powered search platforms and answer engines.
Maintain alignment with promotional calendars and merchandising priorities to support company goals.