Global Developer Marketing Lead

Amazon Web Services (AWS); New York (NY); On-site; USD 87,000 - 152,000; Full time

Job summary

Amazon Web Services, Inc. is seeking a Marketing Manager to own the end-to-end marketing strategy and digital presence for the AWS Builder Loft program globally.

Builder Lofts are physical developer spaces for hands-on workshops, hackathons, technical talks and networking. This role drives awareness and sustained audience growth through data-driven campaigns, compelling content, and seamless integration of physical touchpoints with digital engagement.

Qualifications

• 5+ years of marketing experience in roles that scale cross-functionally.
• Experience building, executing and scaling multi-channel campaigns end-to-end.
• Experience creating content for technical audiences such as software engineers and IT pros.
• Experience analyzing digital campaigns and deriving optimization recommendations.
• Experience managing event registration or marketing automation platforms (Cvent, Marketo, HubSpot).

Responsibilities

• Develop and execute Loft promotion strategy across email, social, web, and grassroots channels to drive awareness and registrations.
• Manage event registration platforms and ensure data integrity for automated nurture workflows.
• Own the Builder Loft content calendar and oversee content creation with internal and external partners.
• Track KPIs like registration rates, email performance, social engagement, and web MAU.
• Conduct attendee data analysis to inform programming and outreach.
• Coordinate with PR teams on high-profile announcements and messaging.
• Lead localization to adapt materials for local markets while maintaining brand consistency.
• Design end-to-end campaigns and repeatable playbooks for city launches.
• Collaborate with Community & Partnerships managers on co-marketing with partners.

Skills

Marketing strategy

Cross-functional programs

Content for technical audience

Digital marketing analytics

Marketing automation platforms

Tools

Cvent

Marketo

HubSpot

Job description

Amazon Web Services, Inc. is seeking a Marketing Manager to own the end-to-end marketing strategy and digital presence for the AWS Builder Loft program globally.

Builder Lofts are physical developer spaces for hands-on workshops, hackathons, technical talks and networking. This role drives awareness and sustained audience growth through data-driven campaigns, compelling content, and seamless integration of physical touchpoints with digital engagement.