Digital Marketing Lead — Website Experience & Growth

Amazon Inc.; Seattle (WA); On-site; USD 83,000 - 138,000; Full time

Job summary

Amazon Web Services, Inc. is seeking an experienced Digital Marketing Manager for the AWS Website team. You will drive data-driven marketing programs, shape the user experience on AWS digital properties, and lead cross-functional initiatives to boost awareness and demand.

The role requires building strategic plans, executing at a tactical level, and partnering with engineering, UX, product, and BI teams. A strong emphasis on analytics, testing, and scalable website solutions is essential for

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building strategic marketing plans and executing at a tactical level.
• Experience managing or working within cross-functional marketing and creative teams.
• Experience with web development, specifically with Adobe Experience Manager (AEM) or other enterprise CMS

Responsibilities

• Create world-class customer experiences on AWS digital properties.
• Define, maintain and enhance with the goal of raising customer awareness of and drive AWS demand.
• Collaborate with stakeholders across various web, marketing, engineering, UX, product management, and business teams to identify and drive innovative website solutions that achieve business goals and raise the bar for customer experience with each launch.
• Work closely with the AWS business intelligence and operations, engineering, partner marketing, and/or product management teams to define and improve website instrumentation, multi-variate testing and other relevant website intelligence.
• Identify and optimize internal web authoring workflows to create efficiencies and process standards.
• Approach quality assurance (QA) with a high degree of rigor to ensure the customer experience meets a high quality bar before publication.

Skills

Data-driven marketing

Cross-functional collaboration

Marketing analytics

A/B testing

Web optimization

Marketing strategy

Stakeholder management

Tools

Adobe Experience Manager

Excel

Tableau

Marketo

Salesforce

JIRA

Asana

Workfront

Job description

Amazon Web Services, Inc. is seeking an experienced Digital Marketing Manager for the AWS Website team. You will drive data-driven marketing programs, shape the user experience on AWS digital properties, and lead cross-functional initiatives to boost awareness and demand.

The role requires building strategic plans, executing at a tactical level, and partnering with engineering, UX, product, and BI teams. A strong emphasis on analytics, testing, and scalable website solutions is essential for