Senior Brand Leader — Developer Marketing

Amazon Web Services (AWS); Seattle (WA); On-site; USD 125,000 - 170,000; Full time

Benefits offered by this job

RSUs

Health insurance

Paid time off

401(k) matching

Parental leave

Job summary

AWS invites a Senior Brand Lead to join the Global Brand Team, embedded with Developer Marketing. You will apply brand positioning, narratives, and governance to developer marketing initiatives, ensuring a consistent, differentiated AWS brand experience across global touchpoints.

You will translate brand strategy into developer-focused campaigns, oversee creative quality, and mentor junior marketers while partnering with cross-functional teams to measure impact and drive business outcomes in a

Qualifications

• Bachelor's degree in marketing, communications, business, or equivalent.
• 6+ years of brand management or creative experience with demonstrated expertise in building and evolving brand positioning.
• 5+ years as a brand strategist, brand lead, or senior creative strategist in an agency, brand team, or equivalent in-house role.
• 4+ years leading brand for cross-functional campaigns and partnering with creative teams through complex, multi-stakeholder initiatives.
• Demonstrated ability to define brand positioning, messaging frameworks, and creative strategies with limited guidance in ambiguous environments.

Responsibilities

• Serve as the brand lead for the Developer Marketing team’s initiatives, ensuring campaigns align with AWS branding and governance.
• Define and maintain brand positioning, messaging frameworks, and creative guidelines for developer audiences.
• Collaborate with Developer Advocate team and Marketing leads to shape narratives and ensure brand alignment from ideation to execution.
• Elevate creative quality and brand consistency across marketing activations targeting developers.
• Develop brand measurement frameworks and track brand health and sentiment among developer audiences.

Skills

Brand management

Brand strategy

Cross-functional leadership

Creative direction

Communications

Education

Bachelor's degree in marketing, communications, or equivalent

Job description

AWS invites a Senior Brand Lead to join the Global Brand Team, embedded with Developer Marketing. You will apply brand positioning, narratives, and governance to developer marketing initiatives, ensuring a consistent, differentiated AWS brand experience across global touchpoints.

You will translate brand strategy into developer-focused campaigns, oversee creative quality, and mentor junior marketers while partnering with cross-functional teams to measure impact and drive business outcomes in a