Global Builder Loft Marketing Lead

Amazon; New York (NY); On-site; USD 87,000 - 152,000; Full time

Benefits offered by this job

Health insurance

RSUs

Job summary

Amazon AWS Developer Experience is seeking a Marketing Manager to own end-to-end marketing for the Global Builder Loft program. You will shape strategy, content, and campaigns across geographies, uniting physical spaces with digital engagement to grow awareness and attendance.

You’ll lead multi-channel promotions, CRM, and PR coordination, while leveraging AI tools to scale and personalize outreach. The role demands storytelling, global vision, and cross-functional collaboration with product,

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience in designing and producing content for a technical audience, such as Software Engineers, System Administrators, or IT professionals.
• Experience analyzing digital marketing campaigns, patterns and data trends to determine if they are meeting business objectives, and in turn leading recommendations to optimize.
• Experience managing event registration or marketing automation platforms (e.g., Cvent, Marketo, HubSpot, or similar).

Responsibilities

• Promotion Strategy: Develop and execute the Loft promotion strategy across AWS-owned and third-party email programs, social media, web, and grassroots channels to drive awareness, events registration/attendance and returning visitors.
• Registration & CRM Management: Manage event registration platforms and ensure seamless data flow to marketing CRMs, maintaining data integrity and enabling automated nurture workflows.
• Content Calendar & Publishing: Own the content calendar for the Builder Loft content series showcasing Loft experiences, builder stories, and hands-on learning opportunities. Coordinate with team members and external partners to drive content creation and ensure editorial quality.
• KPI Tracking & Reporting: Track and report on marketing KPIs including registration conversion rates, email open/click rates, social media engagement, content reach, and web monthly active users.
• Audience Analysis: Conduct demographic and cohort analysis of Loft attendees to inform programming and outreach decisions. Own attendee data analysis, identifying trends in audience composition, repeat attendance, and engagement patterns.
• PR Coordination: Coordinate with AWS PR teams high-profile event announcements, ensuring consistent messaging and maximum media impact.
• Localization: Lead localization efforts where necessary, adapting marketing materials, campaigns, and content for local markets while maintaining brand consistency.
• Physical-to-Digital Engagement Strategy Ownership: Designing the strategy that moves builders from initial awareness and in-person attendance into sustained always-on digital engagement.
• Cross-Functional Collaboration: Collaborate with the Community & Partnerships Manager on community channel promotion and co-marketing with partners. Work effectively across AWS with groups such as developer advocacy, digital marketing, field marketing, sales, and startup teams.

Skills

Marketing strategy

Cross-functional programs

Technical content

Campaign analytics

Event platforms

Job description

Amazon AWS Developer Experience is seeking a Marketing Manager to own end-to-end marketing for the Global Builder Loft program. You will shape strategy, content, and campaigns across geographies, uniting physical spaces with digital engagement to grow awareness and attendance.

You’ll lead multi-channel promotions, CRM, and PR coordination, while leveraging AI tools to scale and personalize outreach. The role demands storytelling, global vision, and cross-functional collaboration with product,