Global Demand Strategy Leader

IBM; Armonk (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

IBM Global Sales in New York seeks a Demand Generation Professional to drive engagement, build pipeline, and strengthen client relationships through integrated, cross-brand strategies. You will design and execute omni-channel journeys and own initiatives across global events.

The role emphasizes data-driven insights, collaboration with sales, and rigorous measurement of campaign performance to optimize demand programs across markets.

Qualifications

• Bachelor's Degree required.
• Experience with data-driven demand strategies.
• Experience designing omni-channel client journeys.
• Partnerships with sales teams to align with priorities.
• Experience monitoring campaign performance to optimize demand.

Responsibilities

• Develop and execute integrated, cross-brand demand strategies.
• Design and execute programmatic omni-channel client journeys.
• Own strategic initiatives including CxO Program and Event orchestration.
• Build and manage the demand plan for major global cross-brand events.
• Design and deliver cross-sell and up-sell campaigns through multi-channel mix.
• Monitor, analyze, and report on campaign performance to optimize demand.
• Identify and prioritize account segments to develop demand plans.

Skills

Data-driven insights

Omni-channel marketing

Partnerships with sales

Campaign performance optimization

Client segment knowledge

Data analysis

Technical proficiency

Market knowledge

Education

Bachelor's Degree

Job description

IBM Global Sales in New York seeks a Demand Generation Professional to drive engagement, build pipeline, and strengthen client relationships through integrated, cross-brand strategies. You will design and execute omni-channel journeys and own initiatives across global events.

The role emphasizes data-driven insights, collaboration with sales, and rigorous measurement of campaign performance to optimize demand programs across markets.