Global Demand Strategy Lead — Omni-Channel

IBM; Raleigh (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

IBM Global Sales is seeking a Demand Generation Professional to drive engagement and pipeline growth through integrated, cross-brand demand strategies. You will identify client cohorts, design multi-channel journeys, and partner with sales to align on priorities and campaigns.

The role focuses on programmatic omni-channel experiences, event orchestration, and performance optimization to maximize business impact across global accounts.

Qualifications

• Deep understanding of client segment business performance and pipeline status.
• Experience with data-driven insights to drive demand for technology/consulting solutions.
• Ability to design omni-channel client journeys in support of demand motions.
• Experience building partnerships with sales to align with priorities.
• Experience monitoring and reporting on campaign performance to optimize demand.

Responsibilities

• Demand Strategy Development: Develop and execute integrated, cross-brand strategies that drive engagement, pipeline growth, and client relationship building.
• Client Journey Design: Design and execute programmatic omni-channel client journeys in support of demand motions.
• Initiative Ownership: Own strategic initiatives, including CxO Program and Event orchestration, to ensure collaboration and consistency across teams.
• Event Orchestration: Build and manage the demand plan for major global, cross-brand events, collaborating across teams to ensure unified messaging and maximum business impact.
• Campaign Design: Design and deliver end-to-end cross-sell and up-sell campaigns targeting specific buying groups through a multi-channel mix.
• Performance Monitoring: Monitor, analyze, and report on campaign performance, optimizing demand strategies based on measurable outcomes.
• Segment Analysis: Identify and prioritize account segments using data-driven insights to develop demand plans for identified cohorts.

Skills

Demand strategy

Omni-channel

Partnership development

Campaign performance analysis

Data-driven insights

Client segmentation

Education

Bachelor's Degree

Job description

IBM Global Sales is seeking a Demand Generation Professional to drive engagement and pipeline growth through integrated, cross-brand demand strategies. You will identify client cohorts, design multi-channel journeys, and partner with sales to align on priorities and campaigns.

The role focuses on programmatic omni-channel experiences, event orchestration, and performance optimization to maximize business impact across global accounts.