Global Demand Strategy Leader

IBM; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

IBM Global Sales in Austin, TX seeks a Demand Generation Professional to drive engagement, pipeline growth, and client relationships through integrated, cross-brand strategies. You will leverage analytics to identify cohorts and align with sales priorities, designing market-ready demand motions across channels.

The role emphasizes strategic initiative ownership, event orchestration, and performance optimization, with a focus on delivering measurable business impact in a global context.

Qualifications

• Deep understanding of client segment performance, including current and future quarter pipeline status and key deals.
• Experience using data-driven insights to identify cohorts and drive demand for technology/consulting solutions.
• Ability to design and execute programmatic omni-channel client journeys in support of demand motions.
• Experience partnering with sales organizations to align with business priorities.
• Experience monitoring and reporting on campaign performance to optimize demand strategies.

Responsibilities

• Develop and execute integrated, cross-brand demand strategies to drive engagement and pipeline growth.
• Design and implement omni-channel client journeys for demand motions.
• Own strategic initiatives including executive programs and events for collaboration across teams.
• Build and manage demand plans for major global, cross-brand events.
• Design and deliver multi-channel campaigns targeting specific buying groups.
• Monitor, analyze, and report campaign performance to optimize outcomes.
• Identify account segments and develop demand plans based on data-driven insights.

Skills

Client segmentation

Data-driven insights

Omni-channel

Partnership development

Campaign performance

Education

Bachelor's Degree

Job description

IBM Global Sales in Austin, TX seeks a Demand Generation Professional to drive engagement, pipeline growth, and client relationships through integrated, cross-brand strategies. You will leverage analytics to identify cohorts and align with sales priorities, designing market-ready demand motions across channels.

The role emphasizes strategic initiative ownership, event orchestration, and performance optimization, with a focus on delivering measurable business impact in a global context.