Confluent Demand Strategy Professional

IBM; Raleigh (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

IBM Global Sales is seeking a Demand Generation Professional to drive engagement and pipeline growth through integrated, cross-brand demand strategies. You will identify client cohorts, design multi-channel journeys, and partner with sales to align on priorities and campaigns.

The role focuses on programmatic omni-channel experiences, event orchestration, and performance optimization to maximize business impact across global accounts.

Qualifications

• Deep understanding of client segment business performance and pipeline status.
• Experience with data-driven insights to drive demand for technology/consulting solutions.
• Ability to design omni-channel client journeys in support of demand motions.
• Experience building partnerships with sales to align with priorities.
• Experience monitoring and reporting on campaign performance to optimize demand.

Responsibilities

• Demand Strategy Development: Develop and execute integrated, cross-brand strategies that drive engagement, pipeline growth, and client relationship building.
• Client Journey Design: Design and execute programmatic omni-channel client journeys in support of demand motions.
• Initiative Ownership: Own strategic initiatives, including CxO Program and Event orchestration, to ensure collaboration and consistency across teams.
• Event Orchestration: Build and manage the demand plan for major global, cross-brand events, collaborating across teams to ensure unified messaging and maximum business impact.
• Campaign Design: Design and deliver end-to-end cross-sell and up-sell campaigns targeting specific buying groups through a multi-channel mix.
• Performance Monitoring: Monitor, analyze, and report on campaign performance, optimizing demand strategies based on measurable outcomes.
• Segment Analysis: Identify and prioritize account segments using data-driven insights to develop demand plans for identified cohorts.

Skills

Demand strategy

Omni-channel

Partnership development

Campaign performance analysis

Data-driven insights

Client segmentation

Education

Bachelor's Degree

Job description

Introduction

At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges. Working across industries and geographies, you’ll partner with colleagues, clients, and partners to co-create solutions that drive digital transformation and lasting impact.Success in Global Sales is built on curiosity, empathy, and collaboration. You’ll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society. With world-class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that’s passionate about driving innovation and making a difference.

Introduction

At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges. Working across industries and geographies, you’ll partner with colleagues, clients, and partners to co-create solutions that drive digital transformation and lasting impact.Success in Global Sales is built on curiosity, empathy, and collaboration. You’ll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society. With world-class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that’s passionate about driving innovation and making a difference.

Your Role And Responsibilities

As a Demand Generation Professional for the Confluent Business at IBM, you will drive engagement, pipeline growth, and client relationship building through integrated, cross-brand strategies. This role requires deep expertise in developing and executing global demand and targeted demand strategies, leveraging data-driven insights to identify client segments and cohorts, and collaborating with sales organizations to align with business priorities.

Your Primary Responsibilities Will Include

• Demand Strategy Development: Develop and execute integrated, cross-brand strategies that drive engagement, pipeline growth, and client relationship building.
• Client Journey Design: Design and execute programmatic omni-channel client journeys in support of demand motions.
• Initiative Ownership: Own strategic initiatives, including CxO Program and Event orchestration, to ensure collaboration and consistency across teams.
• Event Orchestration: Build and manage the demand plan for major global, cross-brand events, collaborating across teams to ensure unified messaging and maximum business impact.
• Campaign Design: Design and deliver end-to-end cross-sell and up-sell campaigns targeting specific buying groups through a multi-channel mix.
• Performance Monitoring: Monitor, analyze, and report on campaign performance, optimizing demand strategies based on measurable outcomes.
• Segment Analysis: Identify and prioritize account segments using data-driven insights to develop demand plans for identified cohorts.

Preferred Education

Bachelor's Degree

Required Technical And Professional Expertise

• Deep Understanding: of client segment business performance, including current and future quarter pipeline status, offering performance, and key deals status.
• Data Driven Insights: experience with identifying cohorts and developing demand plans using data-driven insights to drive demand for technology and/or consulting solutions.
• Omni Channel Expertise: ability to design and execute programmatic omni-channel client journeys in support of demand motions.
• Partnership Development: experience with establishing strong partnerships with sales organizations to ensure tight alignment with business and market priorities.
• Performance Optimization: experience with monitoring, analyzing, and reporting on campaign performance to optimize demand strategies based on measurable outcomes.

Preferred Technical And Professional Experience

• Data Analysis Skills: Deep expertise in analyzing data to drive demand strategies and identify client segments.
• Technical Proficiency: Ability to leverage data-driven insights to develop and execute targeted demand strategies.
• Market Knowledge: Understanding of market priorities and business performance to inform demand strategies.