Global Demand Gen Strategist

IBM

Boston (MA)

Hybrid

USD 134,000 - 168,000

Full time

8 days ago

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Benefits offered by this job

Hybrid work arrangement

Job summary

IBM is seeking a Demand Generation Specialist for the Confluent Business. You will drive engagement, pipeline growth, and client relationships through integrated, cross-brand strategies across geographies.

The role requires data-driven insights, omni-channel design, and partnerships with sales to align with priorities. You will own major initiatives, plan events, and monitor campaign performance to maximize business impact.

Qualifications

Bachelor's degree required.
Experience with developing and executing demand plans using data-driven insights.
Ability to design and execute omni-channel client journeys in support of demand motions.
Experience partnering with sales organizations to ensure alignment with business priorities.

Responsibilities

Develop integrated, cross-brand demand strategies that drive engagement and pipeline growth.
Design and execute programmatic omni-channel client journeys in support of demand motions.
Own strategic initiatives including CxO Program and Event orchestration, ensuring collaboration across teams.
Build and manage demand plans for major global, cross-brand events with unified messaging.
Design and deliver end-to-end cross-sell and up-sell campaigns through multi-channel mix.
Monitor, analyze, and report campaign performance to optimize strategies.