Global Demand Gen Lead — AI-Driven Campaigns

WinsAbove; San Francisco (CA); Ibrido; USD 207.000 - 243.000; Tempo pieno

Vantaggi offerti da questo lavoro

Mental health benefits

Career coaching

Inclusive family building benefits

Long-term savings/retirement plans

In-office dining options

Descrizione del lavoro

Asana seeks a Head of Global Campaigns to own the global demand engine and pipeline targets across enterprise and commercial segments. You’ll lead a team of Demand Generation strategists, partner with field, product, and RevOps, and translate new positioning into scalable campaigns.

You’ll drive AI-first demand workflows, multi-channel programs, and ABM with senior buying committees in mind. Hybrid SF office-based role.

Competenze

• Extensive experience in B2B demand generation for enterprise SaaS.
• Proven track record building or scaling demand gen functions during growth.
• Strong leadership and cross-functional collaboration skills.

Mansioni

• Define and own global demand generation strategy for enterprise and commercial segments.
• Architect multi-channel programs to move buyers from problem to purchase with ABM focus.
• Lead ABM strategy, deploy intent-driven platforms, and partner with paid media.
• Define attribution models and reporting for marketing's pipeline contribution.
• Lead a high-performing demand generation team and drive cross-functional alignment.

Conoscenze

B2B demand gen

Enterprise SaaS experience

ABM strategy

People leadership

Strategic thinking

Strumenti

Marketo

Salesforce

Tableau

Descrizione del lavoro

Asana seeks a Head of Global Campaigns to own the global demand engine and pipeline targets across enterprise and commercial segments. You’ll lead a team of Demand Generation strategists, partner with field, product, and RevOps, and translate new positioning into scalable campaigns.

You’ll drive AI-first demand workflows, multi-channel programs, and ABM with senior buying committees in mind. Hybrid SF office-based role.