Global Customer Research Analyst

General Motors Company; United States; Hybrid; USD 65,000 - 90,000; Full time

Job summary

General Motors is seeking a Global Customer Research (GCR) analyst to gather and synthesize customer data, informing decision-making across Brand, Product, Marketing, Planning, Engineering, and Design teams. The role emphasizes driving insights that keep the customer at the center of GM’s decisions.

You will design and execute primary research, develop questionnaires, analyze results, and present findings to senior leadership, with a hybrid work arrangement and travel <25% as needed.

Qualifications

• Bachelor’s Degree or higher in a related field.
• 2–3 years in Market Research or related work.
• Willingness to ask questions, take initiative and be resourceful.
• Strong analytical and cross-functional collaboration skills.

Responsibilities

• Provide internal teams with consumer and market insights across GM functions.
• Develop and deliver presentations for GM leadership.
• Frame learning objectives with internal clients for primary research.
• Apply research methodologies to fulfill research goals.
• Create quantitative questionnaires and qualitative guides.
• Monitor study execution and analyze results using DIY tools and suppliers.
• Identify key insights from data analyses.

Skills

Market research

Data analysis

Presentation skills

Cross-functional collaboration

Questioning initiative

Google Workspace

AI concepts in MR

Education

Bachelor’s Degree

Tools

Qualtrics

UserTesting

XM Directory

Stats IQ

Job description

Job Description Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren three times per week, at minimum.

The Role Global Customer Research (GCR) is seeking talented, hard-working individuals to gather, analyze and synthesize the voice of the customer data to inform and impact internal client decisions, which is an essential role to fulfill the value of keeping the customer at the center of everything we do at GM. We are looking for individuals that are driven to understand the “Why’s” and identify “Implications” of the data.

What You'll Do

• Provide internal teams with consumer and market insights – including Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.
• Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.
• Assist research manager in framing the specific learning objectives of the internal client for primary research.
• Work alongside the research manager to apply appropriate research methodologies that will best fulfill the research goal.
• Develop quantitative questionnaires and qualitative discussion guides.
• Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.
• Identify key insights from data analysis.
• Conduct special analyses utilizing current data, secondary data sources or industry trends to further enhance the research findings.
• Build the required purchasing documents and monitor supplier invoices.
• Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.

Your Skills & Abilities (Required Qualifications)

• Bachelor’s Degree
• 2-3 years of Market Research or related work experience
• Willingness to ask questions, take initiative and be resourceful.
• Confidence to help guide internal clients through research planning, execution, and insight phases.
• Demonstrated ability to work well in a collaborative team environment.
• Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets.
• Excellent interpersonal skills and ability to work well with cross-functional teams (Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers).
• Outstanding organizational/project management skills with attention to details
• Ability to work on multiple projects simultaneously, managing deliverables and deadlines.
• Strong written & oral communication skills; ability to present confidently to senior leadership.
• Proficient in the use of Google Workspaces
• Understand the principles of AI, Glean, or Copilot and use cases in Market Research.

What Will Give You A Competitive Edge (Preferred Qualifications)

• Advanced degree or marketing research related certifications
• Experience using UserTesting and Qualtrics platform (programming, java script, Stats IQ, XM Directory) as well as other DIY survey/sampling tools
• Familiarity with statistical concepts and applications
• Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being - at work and at home - so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non‑Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

Applicants in the recruitment process may be required, where applicable, to successfully complete a role‑related assessment(s) and/or a pre‑employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: Our Company Our Culture How we hire Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure‑seekers and imaginative thought leaders to help us transform mobility. Explore our global locations We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM’s Talent Community (beamery.com). As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.