Global Customer Education Marketing Lead

Corning Incorporated; Charlotte (NC); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Company-wide bonuses

Pension with 401(k) matching

Health and wellness benefits

Job summary

Corning Incorporated is seeking a Marketing Specialist for Customer Education to lead and expand training programs across In-Building, Data Center, and Carrier markets.

You will develop class content, marketing materials, and scheduling to align with strategic goals, working with cross-functional teams and a global footprint. Remote collaboration is expected; travel ~30% involves US regions.

Qualifications

• BS/BA Marketing, Communications, or equivalent degree with 2–4 years in marketing, communications, event planning or related experience
• Demonstrated experience with event coordination and/or delivery
• Demonstrated experience developing and managing live and/or virtual training or educational programs
• Proficiency with marketing automation tools and event management platforms (Cvent preferred)

Responsibilities

• Grow and maintain the customer training program supporting global marketing initiatives across markets and solutions
• Collaborate with Channel Marketing, Regional Marketing, Sales Engineers, Product Line Managers, and Engineering Services to identify Customer Education needs and opportunities
• Lead Training Events—live and virtual—to support In-Building Network, Data Center and Carrier Sales strategy
• Collaborate with SMEs in Systems/Field Engineering and Applications Marketing on content design and curriculum
• Build/maintain product samples and equipment to support curriculum
• Coordinate logistics for live education classes with Branch Managers and Sales Engineers
• Coordinate with Global Customer Education Marketing teams to align content and processes
• Create promotional campaigns using social media, marketing automation tools, and traditional campaigns
• Maintain certifications and training records and report results
• Use Cvent for event setup, registrations, and post-event reporting; adopt new cloud tools as needed
• Build relationships with external suppliers; manage budgets for education programs
• Provide basic customer support for program members
• Develop databases and processes to continually improve the training program
• Represent Corning Optical Communications with integrity and fulfill customer expectations

Skills

Event coordination

Training program development

Marketing automation

Cvent

Education

BS/BA Marketing/Communications

Tools

Cvent

Job description

Corning Incorporated is seeking a Marketing Specialist for Customer Education to lead and expand training programs across In-Building, Data Center, and Carrier markets.

You will develop class content, marketing materials, and scheduling to align with strategic goals, working with cross-functional teams and a global footprint. Remote collaboration is expected; travel ~30% involves US regions.