Customer Education Marketing Specialist

Corning Incorporated; Charlotte (NC); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Company-wide bonuses

Pension with 401(k) matching

Health and wellness benefits

Job summary

Corning Incorporated is seeking a Marketing Specialist for Customer Education to lead and expand training programs across In-Building, Data Center, and Carrier markets.

You will develop class content, marketing materials, and scheduling to align with strategic goals, working with cross-functional teams and a global footprint. Remote collaboration is expected; travel ~30% involves US regions.

Qualifications

• BS/BA Marketing, Communications, or equivalent degree with 2–4 years in marketing, communications, event planning or related experience
• Demonstrated experience with event coordination and/or delivery
• Demonstrated experience developing and managing live and/or virtual training or educational programs
• Proficiency with marketing automation tools and event management platforms (Cvent preferred)

Responsibilities

• Grow and maintain the customer training program supporting global marketing initiatives across markets and solutions
• Collaborate with Channel Marketing, Regional Marketing, Sales Engineers, Product Line Managers, and Engineering Services to identify Customer Education needs and opportunities
• Lead Training Events—live and virtual—to support In-Building Network, Data Center and Carrier Sales strategy
• Collaborate with SMEs in Systems/Field Engineering and Applications Marketing on content design and curriculum
• Build/maintain product samples and equipment to support curriculum
• Coordinate logistics for live education classes with Branch Managers and Sales Engineers
• Coordinate with Global Customer Education Marketing teams to align content and processes
• Create promotional campaigns using social media, marketing automation tools, and traditional campaigns
• Maintain certifications and training records and report results
• Use Cvent for event setup, registrations, and post-event reporting; adopt new cloud tools as needed
• Build relationships with external suppliers; manage budgets for education programs
• Provide basic customer support for program members
• Develop databases and processes to continually improve the training program
• Represent Corning Optical Communications with integrity and fulfill customer expectations

Skills

Event coordination

Training program development

Marketing automation

Cvent

Education

BS/BA Marketing/Communications

Tools

Cvent

Job description

The company built on breakthroughs. Join us. Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible.

Requisition Number: 77331 The company built on breakthroughs. Join us. Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible. How do we do this? With our people. They break through limitations and expectations– not once in a career, but every day. They help move our company,and the world, forward. At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more. Come break through with us. Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry. This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

Purpose Of Position

The Global Marketing Customer Education & Programs Team is responsible for delivering best in class, industry-leading Marketing Programs and Customer Education. These programs and trainings deliver product awareness, solutions, and services through both hands-on and virtual educational offerings extending Corning’s Customers and Program Members product preference and brand loyalty. The Customer Education Marketing Specialist will be responsible for supporting Customer Education initiatives such as supporting program members, training/alliance partners, & other applicable customers in the In-Building, Data Center, and Carrier Markets. This person will take direction from the Manager, Customer Education to develop the annual education plan for USCAN. They will project lead the development of class content, marketing materials, and class scheduling to ensure that the education plan is aligned with business strategy and is successfully executed. The Customer Education team has a global footprint, and this role will be expected to have a cross-regional approach to ensure trainings and content within is supported uniformly within each region. We support each other collectively to assist in team development, cross training and execution of events is vital! Additionally, is the expectation for cross-functional team support for instructor on-boarding, multi-day, paid classes, hands-on seminars, and field-level events. Experience in marketing, customer service, and event management is recommended. Fiber optic knowledge and training experience is helpful.

Major Roles And Responsibilities

• Growth and maintenance for customer training program that promotes and supports global marketing initiatives across markets and solutions.
• Collaborate with Channel Marketing, Regional Marketing, Sales Engineers, Product Line Managers, and Engineering Services to identify Customer Education needs and future opportunities with a specific market audience.
• With the direction and strategy from the Manager, Customer Education, develop & project manage Training Events – both live and virtual – to support the overall In-Building Network (IBN), Data Center and Carrier (CN) Sales strategy.
• Collaborate with subject matter expects in Systems Engineering, Field Engineering, Application Engineers, and Regional/Applications Marketing regarding content and instructional design & develop or source training content and curriculum.
• Work with Engineering Services and Field Engineering to build and maintain product samples and equipment to support class curriculum.
• Collaborate with Distribution Branch Managers and Sales Engineers nationwide to coordinate logistics for live education classes.
• Collaborate with Global Customer Education Marketing teams to propose opportunities to support with current USCAN Customer Education content and processes.
• Build promotional campaigns through marketing tools such as social media, marketing automation software and traditional inbound and outbound campaigns to support promotion of customer education events.
• Maintain certifications and customer/program education records and report on results from Customer Education program.
• Work with event planning software (Cvent) to set up accurate event registration/promotion, registration and after event reporting. Willingness to learn, adopt, and leverage software and cloud solutions to support additional business objectives.
• Establish and build relationships with external suppliers as needed.
• Operate within a specified customer education budget.
• Be available to provide basic customer support for program members.
• Help maintain and develop program databases and processes to continually improve the training program.
• As a representative of Corning Optical Communications, ensure that you convey the highest level of integrity in behavior and appearance and help to fulfill all customer expectations as a premier supplier.

Travel Requirements

30%

Education and Experience: Required

• BS/BA Marketing, Communications, or equivalent degree with 2-4 years in marketing, communications, event planning or related experience
• Demonstrated experience with event coordination and/or delivery
• Demonstrated experience developing and managing live and/or virtual training or educational programs
• Proficiency with marketing automation tools and event management platforms (Cvent preferred)

This position does not support immigration sponsorship.

The range for this position is $80,083.00 - $110,115.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.

A job that shapes a life.

Corning offers you the total package.

Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial aspirations, and career from day one.

• Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.
• As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit with fixed contributions that grow throughout your career. Combined with matching contributions to your 401(k) savings plan, Corning’s total contributions to your retirement accounts can reach between 7% and 12% of your pay, depending on your age and years of service.
• Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.
• Getting paid for our work is important, but feeling appreciated and recognized for those contributions motivates us much more. That’s why Corning offers a recognition program to celebrate successes and reward colleagues who make exceptional contributions.

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.

Corning is committed to providing equal employment opportunities and considers requests for reasonable accommodations in accordance with applicable laws. Individuals with disabilities or sincerely held religious beliefs may request reasonable accommodations to participate in the application or interview process, perform essential job functions, or access other benefits and privileges of employment. To submit a request for reasonable accommodation related to disability or religion, please contact us at [e-mail] .