Global CRM & MarTech Strategy Leader

McDonald's; Chicago (IL); On-site; USD 168,000 - 210,000; Full time

Benefits offered by this job

Bonus eligible

Long-term incentive

Benefits eligible

Job summary

McDonald's seeks a Director, Global CRM and MarTech Strategy to lead the global CRM vision and marketing technology roadmap. You will align markets, technology and data teams to drive personalized engagement, loyalty, and measurable growth.

The role requires 10+ years in CRM/direct marketing, deep knowledge of data platforms, journey orchestration and analytics, and a proven ability to lead cross-market programs and talent development.

Qualifications

• 10+ years of experience in Loyalty, CRM or Direct Marketing, including leadership of CRM or personalization across markets.
• Strong understanding of campaign measurement and incrementality testing.
• Experience with customer data platforms, journey orchestration, and marketing automation.
• Proven ability to translate marketing needs into technology priorities and measurable outcomes.

Responsibilities

• Define the global CRM vision and strategic framework to grow engagement, retention and lifetime value.
• Own the martech strategy and roadmaps; translate needs into prioritized use cases and investments.
• Establish operating model for global and market responsibilities with local flexibility.
• Define data and audience capabilities for connected experiences across channels.
• Set lifecycle journeys and personalized communications at scale.
• Partner on measurement frameworks, test-and-learn practices and ROI of martech investments.
• Lead agency relationships and cross-functional collaboration across markets.
• Build and develop a global CRM/martech team with cross-market capability.

Skills

CRM strategy

Loyalty programs

Direct marketing

Multi-market leadership

Data-driven decisioning

Campaign measurement

Stakeholder management

Team leadership

Job description

McDonald's seeks a Director, Global CRM and MarTech Strategy to lead the global CRM vision and marketing technology roadmap. You will align markets, technology and data teams to drive personalized engagement, loyalty, and measurable growth.

The role requires 10+ years in CRM/direct marketing, deep knowledge of data platforms, journey orchestration and analytics, and a proven ability to lead cross-market programs and talent development.