Senior Director, CRM & Loyalty Growth

Pizza Hut; Plano (TX); On-site; USD 232,000 - 246,000; Full time

Job summary

Pizza Hut is seeking a Senior Director of CRM & Loyalty to lead customer relationship management, loyalty strategy, and MarTech operations. This role will set the strategy for customer acquisition, engagement, retention, and growth through personalized experiences and data-driven communications.

Partnering across Marketing, Digital Product, Data & Analytics, Technology, and Operations, you will translate insights into scalable experiences that increase engagement, frequency, and customer

Qualifications

• 12+ years in CRM/loyalty/digital marketing with leadership.
• Experience leading enterprise-scale CRM/loyalty strategies for a large consumer-facing org.
• Deep understanding of lifecycle management, segmentation, loyalty economics, and digital engagement.
• Strong knowledge of MarTech ecosystems, CDPs, campaign management, and personalization capabilities.
• Proven ability to connect customer strategies to measurable outcomes: retention, frequency, revenue, CLV.
• Experience leading cross-functional transformation and influencing senior executives.
• Strong commercial and financial acumen with data-driven investments.
• Demonstrated success building high-performance teams.
• Excellent executive communication and stakeholder-management skills.
• Bachelor's degree; advanced degree preferred.

Responsibilities

• Develop and lead the enterprise CRM strategy across the customer lifecycle.
• Establish segmentation, targeting, personalization, and lifecycle strategies at scale.
• Lead the strategy and execution of customer communications across channels (email, push, SMS, in-app).
• Build a rigorous test-and-learn approach to optimize engagement, conversion, frequency, and retention.
• Partner with Data & Analytics to translate customer behavior into actionable strategies.
• Own the loyalty program strategy and evolution to drive enrollment, engagement, and lifetime value.
• Lead MarTech Operations and define the roadmap for CRM and personalization at scale.
• Drive governance, data integration, and platform effectiveness for marketing tech.

Skills

CRM strategy

Loyalty marketing

MarTech

Leadership

Executive communication

Education

Bachelor's degree

Advanced degree preferred

Tools

Customer Data Platforms

Campaign Management Tools

Marketing Automation

Job description

Pizza Hut is seeking a Senior Director of CRM & Loyalty to lead customer relationship management, loyalty strategy, and MarTech operations. This role will set the strategy for customer acquisition, engagement, retention, and growth through personalized experiences and data-driven communications.

Partnering across Marketing, Digital Product, Data & Analytics, Technology, and Operations, you will translate insights into scalable experiences that increase engagement, frequency, and customer