Global Social Lead - Overwatch

BLIZZARD ENTERTAINMENT, INC.; Irvine (CA); On-site; USD 107,000 - 199,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Relocation assistance

Paid holidays and vacation

Job summary

Blizzard Entertainment, Inc. is seeking a Senior Manager of Social Media for Overwatch to lead the global social strategy and day-to-day direction of the franchise’s social ecosystem.

You will report to the Director of Social & Content and translate roadmaps into social plans that deepen player connection and drive meaningful engagement across platforms. You will work cross-functionally with Brand Marketing, Product Marketing, Esports, regional teams, and agencies, shaping editorial frameworks,

Qualifications

• 10+ years of experience in social media, digital marketing, audience development, or related disciplines within gaming, entertainment, technology, consumer brands, or an agency environment
• Substantial experience in a functional leadership role, with a proven ability to set operational objectives, manage budgets and schedules, and develop team members
• Demonstrated experience developing and leading social strategies for a major brand, franchise, entertainment property, or live‑service product
• Experience leading complex cross‑functional campaigns from strategic development through execution and performance evaluation, including directing external agencies, creative partners, production teams, or other vendors
• Experience working across global and regional teams in a matrixed organization
• Deep understanding of major social platforms, audience behaviors, content formats, publishing practices, and measurement approaches
• Strong strategic and creative judgment, with a demonstrated ability to translate complex products, features, and business priorities into clear, compelling social strategies
• Excellent written and verbal communication skills, with the ability to influence stakeholders, gain acceptance in sensitive situations
• Strong organisational and project management skills
• Experience navigating sensitive player conversations, reputational risks, rapid‑response situations, or real‑time communications
• A proactive, highly autonomous, and structured leader who builds trust across stakeholders
• A player‑focused marketer and strong editor who understands social success requires cultural relevance and product connection
• General knowledge of cross‑functional relationships within a company

Responsibilities

• Lead the development and execution of Overwatch's global social strategy across major platforms
• Establish objectives, work plans, schedules, and performance measures for Overwatch social
• Manage the social budget for your area and participate in annual operating budget planning
• Translate roadmaps and major initiatives into cohesive social plans for launches and live events
• Represent Social in cross‑functional go‑to‑market planning and provide input to strategic decisions
• Develop channel strategies, playbooks, and content systems for launches and live-service engagement
• Guide briefs, concepts, and delivery with clear strategic and creative feedback
• Oversee the global social editorial calendar and maintain a consistent Overwatch voice
• Manage relationships with external social agency partners and ensure accountability
• Coordinate with regional teams for global-local alignment and collaboration with creators
• Align stakeholders with clear decisions and escalation paths for sensitive moments
• Guide real-time publishing and community engagement during launches and live events
• Translate data into decision-ready recommendations and establish test-and-learn approaches
• Manage multiple workstreams with visibility into priorities and risks
• Lead, develop, and mentor the social team with a player-first mindset

Skills

10+ years experience in social media

Functional leadership

Social strategies for major brand

Cross-functional campaigns

Knowledge of major social platforms

Strong communication

Tools

Sprinklr

Monday.com

Opal

Job description

Blizzard Entertainment, Inc. is seeking a Senior Manager of Social Media for Overwatch to lead the global social strategy and day-to-day direction of the franchise’s social ecosystem.

You will report to the Director of Social & Content and translate roadmaps into social plans that deepen player connection and drive meaningful engagement across platforms. You will work cross-functionally with Brand Marketing, Product Marketing, Esports, regional teams, and agencies, shaping editorial frameworks,