Global Content Strategy Manager (Remote)

Fresenius Kabi USA, LLC; Charleston (WV); Remote; USD 120,000 - 130,000; Full time

Benefits offered by this job

401(k) plan with company contributions

Paid vacation, holiday and personal, E

Employee assistance program

Job summary

Fresenius Kabi USA, LLC seeks a Manager of Marketing Content Strategy for Cell & Gene Therapy Technologies (CGT) to lead global content strategy and development. You will translate complex scientific information into credible, audience-appropriate materials across campaigns, conferences, and sales enablement, partnering with Product, Marketing, R&D, and Regulatory teams.

The role combines strategic content leadership with hands-on development, ensuring compliant, differentiated communications

Qualifications

• 8+ years of experience in content marketing, product marketing, scientific communications, downstream marketing, or related commercial communications within life sciences, biotechnology, medical technology, or biopharmaceutical industries.
• Demonstrated ability to translate complex scientific, technical, product, and workflow information into clear, credible content for technical and nontechnical audiences.
• Experience developing content for omnichannel campaigns, conferences, customer communications, sales-enablement materials, and digital channels.
• Knowledge of cell and gene therapy, bioprocessing, advanced therapies, or related markets preferred.
• Experience coordinating content review with scientific, Regulatory, Legal, Quality, and Corporate Communications stakeholders.
• Ability to travel up to 15%, including internationally as required.

Responsibilities

• Own and execute global content strategies aligned with CGT business priorities, upstream marketing strategy, portfolio positioning, value propositions, and customer needs.
• Serve as a subject matter expert for translating complex scientific, technical, workflow, and product information into clear, accurate, audience-appropriate content across presentations, brochures, case studies, thought-leadership materials, conference assets, training materials, and other commercial and marketing communications.
• Provide strategic content direction to internal subject-matter experts, agency partners, and external collaborators, integrating scientific expertise and commercial objectives into credible, differentiated, and consistent communications.
• Establish and govern global content plans, editorial calendars, asset priorities, and approval workflows to support business milestones, launches, campaigns, conferences, and commercialization initiatives.
• Set content quality standards and direct the review and optimization of materials to ensure scientific and technical accuracy, market relevance, accessibility, brand alignment, and consistency across audiences and regions.

Skills

Content marketing

Scientific communications

Product marketing

Omnichannel campaigns

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Life Sciences, Business, or related field

Job description

Fresenius Kabi USA, LLC seeks a Manager of Marketing Content Strategy for Cell & Gene Therapy Technologies (CGT) to lead global content strategy and development. You will translate complex scientific information into credible, audience-appropriate materials across campaigns, conferences, and sales enablement, partnering with Product, Marketing, R&D, and Regulatory teams.

The role combines strategic content leadership with hands-on development, ensuring compliant, differentiated communications