Global Consumer Insights Lead

Lenovo; Chicago (IL); On-site; USD 140,000 - 214,000; Full time

Job summary

Lenovo seeks a Senior Manager of global consumer research to design and lead consumer research tracking brand health, capture product feedback, and identify differentiators in the fast-moving consumer technology market.

You will oversee multinational marketing research studies, manage CX KPI programs, and collaborate with product development, marketing, strategy and sales to translate insights into strategic actions.

Qualifications

• Minimum of 10+ years of global marketing research experience required.
• Master’s degree in marketing research/related field or MBA.
• Experience managing both quantitative & qualitative studies globally.
• Experience with customer satisfaction programs and brand tracking studies preferred.
• Excellent critical thinking and analytical skills; strong communication abilities; interact with senior leaders.

Responsibilities

• Lead multi-country marketing research studies (brief, agency management, questionnaire design, analysis, reporting and presentations).
• Lead consumer experience initiative, including CX KPI reporting and global customer satisfaction programs.
• Collaborate with cross-functional teams to communicate results and track actions taken.
• Consult with product development, marketing, strategy and sales to provide insights for decisions.
• Work with research agencies and internal partners on scope, budget and schedule.
• Synthesize consumer and market insights across studies to tell a compelling story.

Skills

Global marketing research

Quantitative & Qualitative studies

Communication skills

Analytical skills

Agency and client-side experience

Education

Master’s degree in marketing research/related field or MBA

Job description

Lenovo seeks a Senior Manager of global consumer research to design and lead consumer research tracking brand health, capture product feedback, and identify differentiators in the fast-moving consumer technology market.

You will oversee multinational marketing research studies, manage CX KPI programs, and collaborate with product development, marketing, strategy and sales to translate insights into strategic actions.