Senior Global Consumer Insights & Research Lead

Motorola Mobility (a Lenovo Company); Chicago (IL); On-site; USD 120,000 - 160,000; Full time

Job summary

Motorola Mobility, a Lenovo Company, is seeking a Senior Manager of global consumer research to design research and analysis that helps us understand consumer needs, what they value and how the market is evolving.

In this role you will lead multi-country studies, track brand health and CX KPIs, and translate insights into strategic decisions across product, marketing and sales, partnering with agencies and internal teams.

Qualifications

• Minimum of 10+ years of global marketing research experience.
• Master’s degree in marketing research/related field or MBA.
• Experience managing both quantitative and qualitative studies globally.
• Experience with customer satisfaction programs, brand tracking, conjoint methodologies, large-scale online studies preferred.
• Excellent research project management, analytical, and communication skills.
• Ability to interact with senior leaders; agency and client-side experience preferred.

Responsibilities

• Lead multi-country marketing research studies (global brand tracking, consumer online studies, prelaunch testing, product concept evaluations).
• Lead consumer experience initiative, define CX KPI reporting, run global customer satisfaction program operations, report results.
• Collaborate with cross-functional teams to communicate results and insights, track actions taken.

Skills

Global marketing research

Communication skills

Project management

Analytical skills

Leadership

Education

Master’s degree in marketing research/related field or MBA

Job description

Motorola Mobility, a Lenovo Company, is seeking a Senior Manager of global consumer research to design research and analysis that helps us understand consumer needs, what they value and how the market is evolving.

In this role you will lead multi-country studies, track brand health and CX KPIs, and translate insights into strategic decisions across product, marketing and sales, partnering with agencies and internal teams.