Senior Consumer Insights Lead - Remote

Driven Brands Inc.; Oregon; Hybrid; USD 125,000 - 223,000; Full time

Benefits offered by this job

Health benefits

Paid time off

MyFlexPay access

Job summary

Driven Brands seeks a Senior Lead - Consumer Insights to translate consumer feedback into actionable business actions across its portfolio of automotive brands. You will partner with Marketing, Operations, Customer Experience, Brand, Product, and Strategy to design research, synthesize findings, and deliver clear recommendations that drive measurable impact.

Reporting to the VP, Marketing Data Analytics, the role requires 5+ years in insights, strong quantitative and qualitative methods, and a

Qualifications

• Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics, Market Research, or a related field
• 5+ years of experience in consumer insights, market research, customer experience research, brand strategy research, or a related insights function
• Experience translating consumer feedback from focus groups, surveys, interviews, customer reviews, or similar sources into actionable business recommendations
• Strong understanding of qualitative and quantitative research methods, including survey design, segmentation, concept testing, customer journey research, brand tracking, and thematic analysis
• Ability to synthesize complex information into clear insight stories, executive-ready presentations, and practical recommendations for both enterprise and brand-level audiences
• Experience working with research vendors, managing project timelines, and ensuring research outputs meet business objectives
• Strong analytical skills with comfort interpreting survey data, customer feedback trends, competitive research, and behavioral or transactional data
• Proficiency with Excel and PowerPoint; experience with survey platforms, data visualization tools, or statistical analysis tools preferred
• Excellent written and verbal communication skills, with the ability to influence cross-functional stakeholders through consumer-led storytelling
• Self-motivated, organized, and comfortable managing multiple research priorities in a fast-paced, multi-brand environment

Responsibilities

• Transform business questions into customer research initiatives by identifying the right research approach, right questions, and right vendors to provide the voice of the consumer to the business.
• Translate consumer feedback from focus groups, surveys, reviews, social listening, customer support interactions, and other listening channels into actionable insights and business recommendations across the Driven Brands portfolio
• Partner with Marketing, Operations, Customer Experience, Brand, Product, and Strategy teams to define research questions, identify learning objectives, and connect insights to enterprise and brand-level decisions
• Lead and support primary consumer research initiatives, including survey design, discussion guide development, vendor coordination, fieldwork management, and results synthesis
• Analyze qualitative and quantitative research findings to identify consumer needs, pain points, motivations, purchase drivers, loyalty drivers, and opportunities to improve experiences across brands and service categories
• Develop clear, compelling insight narratives and presentations that convert research findings into practical recommendations for leadership and cross-functional partners
• Monitor consumer trends, competitive activity, brand perceptions, and category dynamics to inform growth opportunities, positioning, and customer engagement strategies
• Support measurement of customer experience and marketing initiatives by connecting consumer feedback to operational, brand, and business performance outcomes
• Maintain organized research documentation, insight repositories, and recurring reporting that make consumer learning accessible and usable across the organization
• Oversee brand health surveys including brand awareness and ad effectiveness to help guide brands on the health of their brand with the consumer.
• Serve as a trusted consumer advocate by ensuring customer perspectives are represented in planning, prioritization, and decision-making discussions across Driven Brands.

Skills

Analytical thinking

Communication

Cross-functional collaboration

Project management

Education

Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics, Market Research, or a related field

Tools

Excel

PowerPoint

Survey platforms

Job description

Driven Brands seeks a Senior Lead - Consumer Insights to translate consumer feedback into actionable business actions across its portfolio of automotive brands. You will partner with Marketing, Operations, Customer Experience, Brand, Product, and Strategy to design research, synthesize findings, and deliver clear recommendations that drive measurable impact.

Reporting to the VP, Marketing Data Analytics, the role requires 5+ years in insights, strong quantitative and qualitative methods, and a