Senior Lead, Consumer Insights & Brand Strategy

Driven Brands Inc.; Charlotte (NC); On-site; USD 125,000 - 223,000; Full time

Benefits offered by this job

PTO & holidays

Wage access

Job summary

Driven Brands seeks a Senior Lead - Consumer Insights to shape how we understand and serve customers across its automotive portfolio. Translate focus groups, surveys, reviews, and behavior data into practical actions for brand teams.

Reporting to the Vice President of Marketing Data Analytics, you will design research, synthesize findings, and deliver recommendations driving growth and customer experience improvements across brands.

Qualifications

• Bachelor’s degree or related field required.
• 5+ years in consumer insights or related function.
• Experience translating feedback into business recommendations.

Responsibilities

• Transform research questions into actionable insights.
• Synthesize qualitative and quantitative findings for leadership.
• Collaborate with Marketing, Operations, Brand, and Strategy teams.
• Develop clear insight narratives and executive-ready presentations.
• Monitor consumer trends to inform growth opportunities.

Skills

5+ years experience

Strong analytical skills

Excel and PowerPoint

Verbal and written communication

Education

Bachelor's degree in Marketing, Business, Psychology, Sociology, Statistics, Market Research

Tools

Survey platforms

Data visualization tools

Statistical analysis tools

Job description

Driven Brands seeks a Senior Lead - Consumer Insights to shape how we understand and serve customers across its automotive portfolio. Translate focus groups, surveys, reviews, and behavior data into practical actions for brand teams.

Reporting to the Vice President of Marketing Data Analytics, you will design research, synthesize findings, and deliver recommendations driving growth and customer experience improvements across brands.