Global Chromatography Marketing Lead – Equity Eligible

Repligen Corp; United States; Vor Ort; USD 97.000 - 148.000; Vollzeit

Benefits dieser Stelle

Health/dental/vision insurance

Paid time off

Retirement benefits

Flexible spending accounts

Zusammenfassung

Repligen Corp is seeking a Strategic Marketing Manager for Chromatography in the United States to drive awareness, demand, and revenue for the chromatography portfolio. You will partner with Product Management, Commercial, and Digital teams to translate technical capabilities into compelling customer value propositions.

The role emphasizes data-driven planning, multi-channel campaigns, and collaboration across a global matrix organization, with a base salary in the advertised US range and

Qualifikationen

• Bachelor's degree in Biology, Biochemistry, Molecular Biology, or a related field.
• MBA preferred.
• 4+ years of marketing experience in life sciences, biopharma, or bioprocessing technologies.
• Experience leveraging AI tools to increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy.
• Experience supporting product commercialization and demand generation programs.
• Strong understanding of market segmentation, competitive analysis, and value proposition development.
• Ability to translate technical information into clear, customer-focused messaging.
• Experience executing multi-channel marketing campaigns (digital, events, content).
• Analytical mindset with the ability to use data and KPIs to inform decisions and optimize performance.
• Strong collaboration skills in a global, matrixed organization.

Aufgaben

• Develop and execute data-driven global marketing plans based on customer segmentation, market trends, and competitive insights.
• Lead multi-channel campaigns that increase product adoption, generate high-quality MQLs, and support pipeline growth.
• Build and manage the customer-facing story, simplifying complex chromatography technologies into clear, differentiated value propositions.
• Create and deliver high-impact content across digital, web, events, and sales enablement channels.
• Collaborate with Product Management, Commercial, Applications, and Digital teams to align on priorities, messaging, and execution.
• Manage campaign execution, including timelines, deliverables, and cross-functional coordination.
• Track performance using KPIs and analytics, and continuously optimize campaigns to improve marketing effectiveness.
• Support tradeshows, webinars, and customer-facing programs that position the chromatography portfolio within the broader Repligen offering.

Kenntnisse

Marketing experience

Demand generation

Multi-channel campaigns

Value proposition

Market segmentation

Analytics/KPIs

Communication/storytelling

Collaboration

Ausbildung

Bachelor's degree in Biology/Biochemistry/Molecular Biology or related field

MBA preferred

Jobbeschreibung

Repligen Corp is seeking a Strategic Marketing Manager for Chromatography in the United States to drive awareness, demand, and revenue for the chromatography portfolio. You will partner with Product Management, Commercial, and Digital teams to translate technical capabilities into compelling customer value propositions.

The role emphasizes data-driven planning, multi-channel campaigns, and collaboration across a global matrix organization, with a base salary in the advertised US range and