Global Chromatography Marketing Lead

Repligen Corporation; Connecticut; On-site; USD 97,000 - 148,000; Full time

Benefits offered by this job

Paid time off

Health/dental/vision coverage

Retirement benefits

Flexible spending accounts

Job summary

Repligen Corporation, based in the United States, seeks a Strategic Marketing Manager for Chromatography to drive global marketing plans, translating complex chromatography into customer value. You will partner with Product Management, Commercial, and Digital teams to boost awareness, demand, and revenue.

The role requires 4+ years in life sciences marketing, analytical skills, and success managing multi-channel campaigns with cross-functional teams in a global context.

Qualifications

• Bachelor’s degree in biology-related field required; MBA preferred.
• 4+ years of marketing experience in life sciences, biopharma, or bioprocessing.
• Ability to leverage AI tools to increase content velocity and personalization.
• Experience supporting product commercialization and demand generation programs.
• Strong understanding of market segmentation, competitive analysis, and value proposition development.
• Ability to translate technical information into clear customer messaging.
• Experience executing multi-channel marketing campaigns (digital, events, content).
• Analytical mindset with use of data and KPIs to drive decisions and optimize performance.
• Strong collaboration skills in a global, matrixed organization; excellent communication.

Responsibilities

• Develop and execute data-driven global marketing plans based on segmentation, trends, and insights.
• Lead multi-channel campaigns that increase product adoption and generate high-quality MQLs.
• Build and manage the customer-facing story, translating chromatography tech into clear value propositions.
• Create and deliver high-impact content across digital, web, events, and sales enablement channels.
• Collaborate with Product Management, Commercial, Applications, and Digital teams on priorities and messaging.
• Manage campaign execution including timelines, deliverables, and cross-functional coordination.
• Track performance with KPIs and analytics; optimize campaigns to improve effectiveness.
• Support tradeshows, webinars, and customer-facing programs within the broader Repligen offering.

Skills

Marketing strategy

AI tools

Data analytics

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Biology, Biochemistry, Molecular Biology, or related field

MBA preferred

Job description

Repligen Corporation, based in the United States, seeks a Strategic Marketing Manager for Chromatography to drive global marketing plans, translating complex chromatography into customer value. You will partner with Product Management, Commercial, and Digital teams to boost awareness, demand, and revenue.

The role requires 4+ years in life sciences marketing, analytical skills, and success managing multi-channel campaigns with cross-functional teams in a global context.