Global Chromatography Marketing Lead

Repligen; Massachusetts; On-site; USD 97,000 - 148,000; Full time

Benefits offered by this job

Paid time off

Health/Dental/Vision

Retirement benefits

Flexible spending accounts

Job summary

Repligen seeks a Strategic Marketing Manager for Chromatography to craft and execute global marketing strategies that drive awareness, demand, and revenue for the chromatography portfolio. You will partner with Product Management, Commercial, and Digital teams to translate complex technologies into customer-focused value propositions and measurable outcomes.

You will develop data-driven marketing plans, lead multi-channel campaigns, and create high-impact content for digital, events, and sales

Qualifications

• Bachelor's degree in Biology, Biochemistry, Molecular Biology, or related field; MBA preferred.
• 4+ years of marketing experience in life sciences or bioprocessing.
• Leverage AI tools to increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy.
• Experience supporting product commercialization and demand generation programs.
• Strong understanding of market segmentation, competitive analysis, and value proposition development.
• Ability to translate technical information into customer-focused messaging.
• Experience executing multi-channel marketing campaigns (digital, events, content).
• Analytical mindset with data-driven KPI optimization.
• Strong collaboration in a global, matrixed organization.

Responsibilities

• Develop and execute data-driven global marketing plans based on customer segmentation, market trends, and competitive insights.
• Lead multi-channel campaigns that increase product adoption, generate high-quality MQLs, and support pipeline growth.
• Build and manage the customer-facing story, simplifying chromatography technologies into clear value propositions.
• Create and deliver high-impact content across digital, web, events, and sales enablement channels.
• Collaborate with Product Management, Commercial, Applications, and Digital teams to align on priorities, messaging, and execution.
• Manage campaign execution, timelines, deliverables, and cross-functional coordination.
• Track performance using KPIs and analytics, and optimize campaigns accordingly.
• Support tradeshows, webinars, and customer-facing programs positioning the chromatography portfolio within Repligen.

Skills

Marketing experience

Life sciences background

AI tools usage

Content creation

Campaign optimization

Data-driven decision making

Cross-functional collaboration

Education

Bachelor's degree in Biology, Biochemistry, Molecular Biology, or related field

MBA preferred

Tools

AI tools

Job description

Repligen seeks a Strategic Marketing Manager for Chromatography to craft and execute global marketing strategies that drive awareness, demand, and revenue for the chromatography portfolio. You will partner with Product Management, Commercial, and Digital teams to translate complex technologies into customer-focused value propositions and measurable outcomes.

You will develop data-driven marketing plans, lead multi-channel campaigns, and create high-impact content for digital, events, and sales