Content Strategy Lead: Integrated Campaigns

Northbrook Court; Chicago, Northern (IL, KY); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental and Vision on day 1

401(k) Company matching

Generous paid time off

Parental leave

Volunteer time off

Job summary

GGP is seeking a Senior Manager of Content Strategy & Integrated Campaigns to lead the development, execution, and analysis of multi-channel marketing for a portfolio of retail properties. You will drive content programs and integrated campaigns across channels, translating business goals into scalable, customer-centric initiatives.

The role emphasizes cross-functional collaboration, performance measurement, and continuous optimization to maximize engagement, traffic, and sales impact.

Qualifications

• High school diploma or GED required; higher education preferred.
• Bachelor’s degree in Marketing, Communications, Journalism, or related field; Master’s degree preferred or equivalent experience.

Responsibilities

• Lead content strategy and planning aligned with campaign goals and retailer priorities.
• Execute integrated campaigns from concept through execution, optimization and recap.
• Collaborate cross-functionally with Marketing, Creative, PR, Channel and Property teams.
• Define KPIs, track performance, and translate results into actionable optimization.

Skills

Content strategy

Integrated campaigns

Cross-functional collaboration

Data-driven insights

Project management

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Master’s degree preferred

Tools

CMS platforms

DAM systems

Marketing automation platforms

Job description

GGP is seeking a Senior Manager of Content Strategy & Integrated Campaigns to lead the development, execution, and analysis of multi-channel marketing for a portfolio of retail properties. You will drive content programs and integrated campaigns across channels, translating business goals into scalable, customer-centric initiatives.

The role emphasizes cross-functional collaboration, performance measurement, and continuous optimization to maximize engagement, traffic, and sales impact.