Global Campaigns Strategy Lead

Salesforce; Chicago (IL); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a Senior Manager in Global Cloud Campaigns to lead integrated campaign strategy for a portfolio of Salesforce products and solutions. You will partner with Product Marketing, Creative, Content, Paid Media, Social, Field Marketing, and Program Management to design, launch, and optimize full-funnel campaigns.

This role blends strategic vision with executional rigor and requires leadership across a global matrixed organization.

Qualifications

• 7+ years in integrated campaign strategy within a B2B enterprise environment.
• Proven ability to lead and influence within a large, global, matrixed organization.
• Strong analytical skills and experience measuring campaign performance.
• Excellent written, verbal, and executive communication skills.

Responsibilities

• Own the end-to-end integrated campaign strategy for an assigned portfolio, including annual and quarterly planning.
• Translate business priorities, audience insights, and customer buying triggers into differentiated campaign narratives and activation plans.
• Develop full-funnel customer journeys that connect brand, product, demand generation, and field activation.
• Lead journey gap analyses to identify opportunities across audiences, messaging, content, offers, channels, and lifecycle stages.
• Establish campaign objectives, audience priorities, value propositions, and success measures in partnership with Product Marketing and GCC leadership.
• Create content and offer prioritization frameworks based on customer needs, journey gaps, and potential business impact.

Skills

Integrated campaigns

Cross-functional leadership

B2B marketing

Executive communication

Campaign analytics

Job description

Salesforce is seeking a Senior Manager in Global Cloud Campaigns to lead integrated campaign strategy for a portfolio of Salesforce products and solutions. You will partner with Product Marketing, Creative, Content, Paid Media, Social, Field Marketing, and Program Management to design, launch, and optimize full-funnel campaigns.

This role blends strategic vision with executional rigor and requires leadership across a global matrixed organization.