Global Campaigns Strategy Lead

salesforce.com, inc.; Chicago (IL); On-site; USD 143,400 - 216,900; Full time

Job summary

Salesforce is seeking a Senior Manager to lead integrated campaign strategy for an assigned portfolio of Salesforce products. You will partner with Product Marketing and other teams to plan, activate, and optimize full-funnel campaigns that drive growth and customer engagement.

You will translate business priorities into differentiated narratives, define journeys, and lead cross-functional teams across global markets to deliver measurable results.

Qualifications

• 7+ years of experience in integrated campaign strategy, integrated marketing, or campaign management.
• Proven success leading full-funnel campaigns with end-to-end accountability.
• Experience turning business priorities and customer insights into campaign strategies.
• Ability to lead in a large, global, matrixed organization.
• Strong cross-functional leadership across Product Marketing, Creative, Content, Paid Media, Sales, and Field Marketing.
• Experience developing customer journeys, briefs, activation frameworks, and enablement plans.
• Strong analytical skills for measuring and optimizing campaign performance.
• Comfort navigating ambiguity and driving progress independently.
• Excellent written, verbal, and executive communication skills.

Responsibilities

• Own the end-to-end integrated campaign strategy for an assigned portfolio, including annual and quarterly planning.
• Translate business priorities, audience insights, and customer buying triggers into differentiated campaign narratives and activation plans.
• Develop full-funnel customer journeys that connect brand, product, demand generation, and field activation.
• Lead journey gap analyses to identify opportunities across audiences, messaging, content, offers, channels, and lifecycle stages.
• Establish campaign objectives, audience priorities, value propositions, and success measures in partnership with Product Marketing and GCC leadership.
• Create content and offer prioritization frameworks based on customer needs, journey gaps, and potential business impact.

Skills

Integrated campaign strategy

Cross-functional leadership

Executive communication

Campaign management

Data-driven optimization

B2B enterprise experience

Job description

Salesforce is seeking a Senior Manager to lead integrated campaign strategy for an assigned portfolio of Salesforce products. You will partner with Product Marketing and other teams to plan, activate, and optimize full-funnel campaigns that drive growth and customer engagement.

You will translate business priorities into differentiated narratives, define journeys, and lead cross-functional teams across global markets to deliver measurable results.