Global Marketing Director — Brand Strategy & Growth

VF Corp.; Denver (CO); Hybrid; USD 171,000 - 214,000; Full time

Job summary

JanSport, a VF Brand, seeks a Director of Global Marketing to lead the global strategy and translate the brand vision into integrated campaigns that drive consumer demand and long-term growth.

You will guide a high-performing team, partner with Creative, Product, Merchandising, regional marketing, ecommerce, sales, and agencies to ensure a consistent global brand expression with local activation opportunities.

Qualifications

• 10+ years of progressive brand marketing experience with meaningful people leadership.

Responsibilities

• Lead global marketing strategy and annual plan aligned with brand priorities and business goals.
• Translate brand vision into integrated campaigns, launches, partnerships, and experiences.
• Oversee full funnel marketing across earned, owned, paid, retail, ecommerce, and influencer channels.
• Drive consumer insights and performance data to optimize investments and creative effectiveness.
• Model responsible AI usage in marketing workflows with privacy and brand safety in mind.
• Develop and mentor the marketing team and manage agency relationships and budgets.

Skills

Global marketing

Integrated campaigns

Team leadership

AI in marketing

Brand strategy

Budget management

Cross-functional leadership

Tools

Marketing technology

Job description

JanSport, a VF Brand, seeks a Director of Global Marketing to lead the global strategy and translate the brand vision into integrated campaigns that drive consumer demand and long-term growth.

You will guide a high-performing team, partner with Creative, Product, Merchandising, regional marketing, ecommerce, sales, and agencies to ensure a consistent global brand expression with local activation opportunities.