Global Media Lead - Luxury Brand (Hybrid)

TUMI; New York (NY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Career pathing

Work-life balance

Training

Paid time off

Employee discount

401(k) with company match

Medical and dental insurance

Vision insurance

Life insurance

Commuter benefits

Job summary

TUMI is seeking a Senior Manager, Global Media to lead the creation and execution of the brand’s global media strategy, guiding regional teams and optimizing media investments. This hybrid role focuses on North America, coordinating with partners to drive full-funnel campaigns across paid social, search, display, SEO, and more.

The role requires strategic leadership, data-driven decision making, and a passion for luxury retail and ecommerce. On-site 4 days, remote 1 day weekly.

Qualifications

• 7+ years of consumer brand marketing experience.
• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or related field.
• Hands-on experience with full funnel marketing tactics across Paid Social, Affiliates, SEO, SEM.
• Proven track record with paid social, affiliates, SEO, SEM, web analytics.
• Customer-centric mindset and cross-functional collaboration.
• Strong analytical, strategic, and creative thinking; fast-paced.
• Experience in luxury retail or ecommerce is a plus.

Responsibilities

• Develop and execute global media strategy aligned with objectives.
• Lead North American media budget of over $20M.
• Coordinate with regional teams and agencies; oversee partnerships.
• Lead weekly/quarterly reporting on KPIs and performance.
• Collaborate with Retail and Ecommerce on activation plans.
• Negotiate with global media vendors and manage platform relationships.

Skills

Full funnel marketing

Paid social

Affiliates SEO SEM

Web analytics (GA)

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or related field

Tools

Google Analytics

Job description

TUMI is seeking a Senior Manager, Global Media to lead the creation and execution of the brand’s global media strategy, guiding regional teams and optimizing media investments. This hybrid role focuses on North America, coordinating with partners to drive full-funnel campaigns across paid social, search, display, SEO, and more.

The role requires strategic leadership, data-driven decision making, and a passion for luxury retail and ecommerce. On-site 4 days, remote 1 day weekly.