VP, Global Brand & Marketing Strategy

Tory Burch; New York (NY); On-site; USD 270,000 - 340,000; Full time

Job summary

Tory Burch is seeking a high-impact leader for the role of VP, Global Brand Strategy & Marketing based in New York. You will shape global brand direction, drive marketing strategy, and partner with senior leaders to align consumer engagement with commercial goals.

You will translate business priorities into brand narratives, oversee campaigns across channels, and ensure measurable growth. The role requires deep brand experience within luxury, strong executive presence, and a strategic mindset

Qualifications

• 12+ years of progressive experience in brand marketing and strategic leadership.
• Experience partnering with C-suite executives and influencing global teams.
• Proven track record defining and leading global integrated marketing strategies.
• Deep expertise in brand storytelling across multiple channels including social, digital and PR.
• Strong ability to translate priorities into actionable plans and measurable outcomes.

Responsibilities

• Shape and lead Tory Burch’s global brand and marketing strategy.
• Translate vision into consumer experiences across channels and regions.
• Partner with Chief Brand Officer and senior leaders to drive growth.
• Oversee brand storytelling platforms, campaigns and product narratives.
• Balance long-term brand-building with near-term business objectives.

Skills

Brand marketing

Marketing strategy

Leadership

Executive partnership

Cross-functional leadership

Customer insights

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

CRM

Paid media

Data analytics

Job description

Tory Burch is seeking a high-impact leader for the role of VP, Global Brand Strategy & Marketing based in New York. You will shape global brand direction, drive marketing strategy, and partner with senior leaders to align consumer engagement with commercial goals.

You will translate business priorities into brand narratives, oversee campaigns across channels, and ensure measurable growth. The role requires deep brand experience within luxury, strong executive presence, and a strategic mindset