Director of Creative Strategy: Integrated Campaigns

HSAD North America; Englewood Cliffs (NJ); On-site; USD 150,000 - 220,000; Full time

Job summary

HSAD USA is seeking a Director, Creative Strategy to lead strategic thinking and creative development across LG Electronics and its portfolio of products, experiences, and communications. This role sits at the intersection of strategy, creativity, culture, and commerce, translating business and consumer challenges into compelling creative platforms, campaigns, content strategies, and customer experiences.

The ideal candidate is a strategic thinker with strong creative instincts—someone who can

Qualifications

• 8+ years of experience in creative strategy, brand strategy, advertising, integrated marketing, or related discipline.
• Proven experience developing strategy for integrated campaigns and multi-channel brand experiences.
• Strong understanding of consumer behavior, culture, digital platforms, and evolving customer journey.
• Demonstrated ability to translate complex business challenges into clear strategic opportunities and compelling creative direction.
• Strong presentation, storytelling, and communication skills, with comfort presenting to senior clients and leadership.

Responsibilities

• Lead strategic development for integrated campaigns, brand platforms, content ecosystems, customer experiences, and new business opportunities.
• Translate business objectives, consumer insights, cultural trends, and market dynamics into clear strategic opportunities and creative briefs.
• Develop compelling creative strategies, campaign territories, positioning, messaging frameworks, and content strategies.
• Partner with Creative Directors, Copywriters, Art Directors, UX/UI Designers, and Content teams to develop ideas from strategy through execution.
• Connect brand strategy with the realities of digital, social, retail, e-commerce, performance marketing, and emerging platforms.
• Help create connected customer experiences across the full journey—from discovery and consideration through purchase, ownership, and advocacy.
• Bring a strong understanding of consumer behavior to products that often require research, comparison, and consideration before purchase.
• Translate complex technologies, product features, and functional benefits into simple, relevant, and emotionally engaging consumer propositions.
• Develop strategic frameworks that allow creative ideas to scale consistently across channels, audiences, and touchpoints.
• Partner with Media, Commerce, Analytics, and Performance teams to incorporate data, insights, and results into strategic development.
• Identify emerging opportunities in AI, technology, culture, and consumer behavior that can create new possibilities for LG.
• Help establish new ways of working that make strategy more connected, agile, and actionable across the organization.
• Lead strategic presentations and clearly articulate the thinking behind creative work to senior internal stakeholders and clients.
• Mentor and develop strategists and help strengthen HSAD’s overall strategic capability.

Skills

Creative strategy

Brand strategy

Advertising

Integrated marketing

Storytelling

Presentation skills

Cross-functional collaboration

AI-enabled tools

Tools

AI-enabled tools

Job description

HSAD USA is seeking a Director, Creative Strategy to lead strategic thinking and creative development across LG Electronics and its portfolio of products, experiences, and communications. This role sits at the intersection of strategy, creativity, culture, and commerce, translating business and consumer challenges into compelling creative platforms, campaigns, content strategies, and customer experiences.

The ideal candidate is a strategic thinker with strong creative instincts—someone who can