Global Brand Director - B2B Tech & SaaS Growth

Freeman+Leonard; Dallas (TX); On-site; USD 140,000 - 210,000; Full time

Job summary

Freeman+Leonard represents an international B2B organization seeking a Global Brand Director to steer the brand strategy across markets from Irving, reporting to the VP of Marketing. The role blends strategic ownership with hands-on execution, aligning product marketing, communications, and regional teams to deliver a consistent brand experience.

You will oversee the corporate website, guide creative development for campaigns, and partner with external agencies to sharpen messaging while

Qualifications

• 10+ years in brand strategy or related field
• 5+ years leading global or multi-market brand initiatives in B2B/tech/enterprise environments
• Experience leading a global or multi-market brand
• Experience repositioning or modernizing an established B2B/tech brand
• Experience supporting a software/SaaS/recurring-revenue business model
• Experience working across North America, EMEA, and APAC
• Familiarity with AI-enabled creative and productivity tools

Responsibilities

• Set the global brand strategy including positioning, brand architecture, visual identity, and how the organization communicates its value.
• Translate customer insights and competitive intelligence into practical brand plans and investment decisions.
• Create and maintain messaging guidance, design standards, and reusable assets for brand consistency.
• Lead corporate website planning and improvements, prioritizing content, usability, performance, and conversion goals.
• Guide creative development for campaigns, video, presentations, sales collateral, and other corporate communications.
• Select and manage agencies and vendor partners with clear expectations on quality and delivery.
• Collaborate with product marketing, communications, social, sales, and regional teams to coordinate messaging with local needs.
• Work with event teams to carry the brand into trade shows and physical spaces.
• Define measures of brand performance and use results to improve consistency and business impact.
• Partner with regional teams to maintain messaging and brand expression across markets.
• Balance global brand standards with regional market needs.

Skills

Brand strategy

Global brand management

Leadership

Cross-functional collaboration

AI-enabled tools familiarity

Job description

Freeman+Leonard represents an international B2B organization seeking a Global Brand Director to steer the brand strategy across markets from Irving, reporting to the VP of Marketing. The role blends strategic ownership with hands-on execution, aligning product marketing, communications, and regional teams to deliver a consistent brand experience.

You will oversee the corporate website, guide creative development for campaigns, and partner with external agencies to sharpen messaging while