Senior Director, Brand & Demand Growth

The Freeman Company (TFC) Brands; Dallas (TX); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Tuition Reimbursement

Paid Parental Leave

Life, Accident and Disability

Retirement with Company Match

Paid Time Off

Job summary

The Freeman Company in Dallas, TX is seeking a Director of Marketing to own brand strategy for Freeman & Studio Blue and drive demand across two business lines. You will lead a high-performing team and partner with sales to build a robust pipeline, shaping messaging that differentiates two brands while accelerating growth.

You will align enterprise branding, develop data-driven strategies, and guide cross-functional collaboration to expand awareness and revenue across events, AV production, and

Qualifications

• 10+ years of marketing leadership in B2B, services, or experiential/events environments.
• Proven experience managing multiple brands or lines of business without losing distinctiveness.
• Track record building and developing high-performing teams, including hiring and coaching.
• Experience partnering with sales or revenue leadership on pipeline-generating marketing strategy.
• Experience in live events, exhibit services, AV Production, or experiential marketing strongly preferred.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Ability to translate market dynamics into strategy and drive brand metrics.

Responsibilities

• Own the Freeman Difference narrative across Events & Exhibit Services and AV Production, establishing Intelligent Innovation as a core differentiator.
• Give each Freeman line of business a distinct, defensible market position and sharpen the Studio Blue narrative.
• Lead integrated marketing strategies with content, campaigns, and thought-leadership visibility.
• Own the full demand engine for Freeman, the AV Production line, and Studio Blue, tuned to buyer behavior.
• Build and align content and tools to accelerate MQL-to-SQL conversion and pipeline growth.
• Represent Freeman and Studio Blue in cross-brand marketing initiatives and enterprise branding.
• Manage a high-performing team with a focus on culture, growth, and performance.

Skills

Brand strategy

Demand generation

Team leadership

Cross-brand collaboration

Executive presence

Analytics & metrics

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

The Freeman Company in Dallas, TX is seeking a Director of Marketing to own brand strategy for Freeman & Studio Blue and drive demand across two business lines. You will lead a high-performing team and partner with sales to build a robust pipeline, shaping messaging that differentiates two brands while accelerating growth.

You will align enterprise branding, develop data-driven strategies, and guide cross-functional collaboration to expand awareness and revenue across events, AV production, and