Brand Manager: Growth & Experiential Marketing (Hybrid)

Freeman+Leonard; Richardson (TX); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Freeman+Leonard seeks a Brand Manager to shape brand strategy and deliver marketing programs that build awareness, engage customers, and drive growth. The role blends storytelling, integrated campaigns, product launches, and experiential marketing across direct-to-consumer and retail channels.

Hybrid opportunity in Richardson, TX; an individual contributor who collaborates with internal teams and external agency partners will own messaging, campaigns, events, and budget planning while

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• Five+ years of brand marketing experience.
• Experience in consumer packaged goods.
• Experience managing agencies and coordinating cross‑team work.
• Ability to interpret research and performance data.

Responsibilities

• Refine brand and product positioning using consumer research, category insights, and competitive analysis.
• Develop clear, compelling messaging that connects product benefits to customer needs.
• Ensure product claims and marketing materials meet applicable requirements.
• Maintain a consistent brand voice and visual presentation across channels.
• Coordinate marketing programs for new products, product updates, promotional initiatives, and ongoing brand campaigns.
• Collaborate with creative, product, digital, and sales teams to align messaging, deliverables, and launch schedules.
• Translate marketing objectives into briefs, project plans, and campaign timelines.
• Manage agency collaboration, including creative reviews, feedback, deadlines, and evaluation of results.
• Collaborate on content and creative assets that communicate product value and support campaign goals.
• Review concepts and materials for message clarity and brand alignment.
• Ensure product stories are presented consistently across marketing touchpoints.
• Help develop events, sampling initiatives, and in-person brand experiences.
• Manage relationships with experiential agency partners from briefing to execution.
• Prepare field teams and brand reps to communicate product information and brand messaging effectively.
• Coordinate with internal teams to extend event visibility through digital, social, sales, and retail channels.
• Establish performance measures, assess activation results, and recommend improvements.

Skills

Brand strategy

Messaging

Campaign planning

Content development

Experiential marketing

Cross-functional teamwork

Agency management

Budget management

Data-driven decisions

Communication skills

Education

Bachelor’s degree in marketing or related field

Job description

Freeman+Leonard seeks a Brand Manager to shape brand strategy and deliver marketing programs that build awareness, engage customers, and drive growth. The role blends storytelling, integrated campaigns, product launches, and experiential marketing across direct-to-consumer and retail channels.

Hybrid opportunity in Richardson, TX; an individual contributor who collaborates with internal teams and external agency partners will own messaging, campaigns, events, and budget planning while