Brand Growth Lead: Strategy, Launches & Experiences

Freeman+Leonard; United States; Hybrid; USD 85,000 - 120,000; Full time

Job summary

Freeman+Leonard is seeking a Brand Manager for a hybrid role in Richardson, TX. You will shape brand strategy, craft messaging, and lead integrated marketing across direct-to-consumer and retail channels.

In this individual contributor position, you will work with internal teams and agencies to launch products, manage experiential programs, and optimize campaigns based on consumer insights and performance data.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• At least five years of brand marketing experience.
• Consumer packaged goods experience required.
• Experience managing agency relationships and coordinating work across multiple teams.
• Ability to interpret research and performance data and translate findings into practical recommendations.
• Strong communication, organization, and project management skills.
• Experience with experiential marketing, consumer events, or field activations preferred.
• Familiarity with marketing products subject to regulatory or claims-review requirements is a plus.

Responsibilities

• Refine brand and product positioning using consumer research, category insights, and competitive analysis.
• Develop clear, compelling messaging that connects product benefits to customer needs.
• Partner with internal stakeholders to ensure product claims and marketing materials meet requirements.
• Maintain a consistent brand voice and visual presentation across channels.

Skills

Brand strategy

Messaging

Campaign management

Agency management

Project management

Consumer insights

Cross-functional collaboration

Experiential marketing

Education

Bachelor’s degree in marketing, business, or a related field

Job description

Freeman+Leonard is seeking a Brand Manager for a hybrid role in Richardson, TX. You will shape brand strategy, craft messaging, and lead integrated marketing across direct-to-consumer and retail channels.

In this individual contributor position, you will work with internal teams and agencies to launch products, manage experiential programs, and optimize campaigns based on consumer insights and performance data.