Global Brand & Advertising Director

Acumatica; Bellevue (WA); Sur place; USD 200 000 - 220 000; Plein temps

Avantages offerts par ce poste

Bonus & stock incentives

Healthcare benefits

401(k) with company match

Flexible time off

Résumé du poste

Acumatica is seeking a Senior Director of Brand & Advertising to lead global brand and advertising strategy, governance, and measurement. You will drive recognition and differentiation through integrated campaigns spanning video, digital, and events, while stewarding brand identity and responsible AI use.

The ideal candidate combines brand leadership, media expertise, and analytical rigor to influence executives and manage agencies, with a focus on growth, performance, and responsible innovation

Qualifications

• 10+ years of progressive experience in brand marketing, advertising, media or integrated marketing, preferably within B2B technology, SaaS or enterprise/SMB software.
• Significant experience developing and leading brand and advertising strategies for a recognizable and growing organization.
• Proven experience owning or significantly influencing corporate brand strategy, positioning, identity and governance.
• Experience developing and managing brand architecture and establishing standards that can scale across products, markets, audiences and geographies.
• Strong strategic and creative judgment with the ability to evaluate brand positioning, advertising concepts, messaging, visual identity and customer experiences.
• Significant experience leading integrated advertising programs across multiple channels and formats.
• Experience managing significant advertising budgets and making strategic investment and optimization decisions.
• Demonstrated experience leading external creative, media, research, brand, and/or measurement agencies.
• Strong understanding of modern advertising and brand measurement, including brand health, brand lift, experimentation, incrementality, attribution, and the strengths and limitations of platform-reported metrics.
• Working knowledge of the modern MarTech and AdTech ecosystem, including CRM, marketing automation, advertising platforms, analytics, audience/data platforms and measurement technologies.
• Demonstrated AI fluency, including hands-on experience using generative AI and or AI-enabled marketing tools to improve marketing workflows, insights, creative development, brand management or operational efficiency.
• Strong understanding of the opportunities and risks associated with AI-generated content, including brand integrity, intellectual property, accuracy, governance and responsible use.
• Strong analytical capabilities and the ability to turn complex data into clear business decisions and executive-level narratives.
• Strong executive presence and ability to influence across functions and levels of an organization.
• Proven ability to operate effectively in a fast-paced, entrepreneurial environment with evolving priorities.
• A builder’s mindset: comfortable creating strategy, standards, processes, and operating models while remaining close enough to execution to ensure high-quality outcomes.

Responsabilités

• Lead Acumatica’s brand, advertising, and creative strategy and emerging marketing trends.
• Build and sustain a differentiated brand across channels, campaigns, and customer touchpoints.
• Define and govern visual identity, tone of voice, and messaging standards for global use.
• Drive creative experimentation and iteration across industries, personas, channels, and journeys.
• Collaborate with executive leadership to align brand with product, sales, and market growth.
• Establish measurement frameworks linking investment to brand health and business impact.
• Partner with AI and MarTech teams to accelerate marketing productivity while guarding brand integrity.
• Manage external agencies and internal teams with clear goals, KPIs, and accountability.
• Champion responsible AI usage and scalable operating practices across the marketing function.

Connaissances

Brand marketing

Advertising strategy

Leadership

Analytics

AI fluency

Description du poste

Acumatica is seeking a Senior Director of Brand & Advertising to lead global brand and advertising strategy, governance, and measurement. You will drive recognition and differentiation through integrated campaigns spanning video, digital, and events, while stewarding brand identity and responsible AI use.

The ideal candidate combines brand leadership, media expertise, and analytical rigor to influence executives and manage agencies, with a focus on growth, performance, and responsible innovation