Global Brand & Advertising Leader

Acumatica, Inc.; Bellevue (WA); On-site; USD 200,000 - 220,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) match

Flexible time off

Stock options

Disability insurance

Life insurance

Job summary

Acumatica seeks a Senior Director of Brand & Advertising to drive global brand strategy, architecture, governance, and advertising programs. You will lead campaigns spanning video, digital, print, events, and more, aligning with product marketing and executive leadership.

The role emphasizes using AI-enabled marketing tools, measurement, and continuous optimization while maintaining brand integrity across markets. Reports to the CMO.

Qualifications

• 10+ years of brand marketing, advertising, media, or integrated marketing experience.
• Experience leading brand and advertising strategies for a growing org.
• Proven ability to own or influence corporate brand strategy and governance.

Responsibilities

• Lead global brand strategy, architecture and governance across markets.
• Own brand identity, standards and naming across products and campaigns.
• Define annual/multi-year advertising strategy with measurable goals.
• Lead agency relationships and drive performance through experimentation.

Skills

Brand strategy

Advertising

Media planning

Leadership

AI marketing

Brand governance

Campaign management

Data analysis

Tools

Brand guidelines

Job description

Acumatica seeks a Senior Director of Brand & Advertising to drive global brand strategy, architecture, governance, and advertising programs. You will lead campaigns spanning video, digital, print, events, and more, aligning with product marketing and executive leadership.

The role emphasizes using AI-enabled marketing tools, measurement, and continuous optimization while maintaining brand integrity across markets. Reports to the CMO.