Global Brand Activation Lead for Societies Network

CFA Institute; Charlottesville (VA); On-site; USD 93,000 - 140,000; Full time

Benefits offered by this job

Annual incentive bonus

401(k) employer contribution

Comprehensive medical benefits package

Job summary

CFA Institute is seeking a Brand Marketing Manager, Societies to translate global brand strategies into local activation across CFA Societies worldwide. You will develop activation playbooks, toolkits, and guidance, and work with regional stakeholders to scale best practices while maintaining brand consistency.

The role emphasizes collaboration with Global Brand Marketing, GSRO, and society leaders, with a focus on adoption, governance, and capability building across distributed networks.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related discipline.
• Experience in integrated marketing, brand activation, regional or field marketing, or partnerships.
• Experience coordinating multi-market or global programs in a matrixed org.
• Experience with chapters, affiliates, or distributed networks preferred.
• Experience enabling scalable activation programs and toolkits.
• Strong understanding of brand strategy and localization with consistency.

Responsibilities

• Act as the central connection between Global Brand Marketing and CFA Societies for activation.
• Develop and execute society activation roadmaps with enterprise priorities.
• Translate strategies into local execution while preserving brand.
• Create scalable activation playbooks, toolkits, and resources.
• Coordinate with marketing, society relations, and regional teams.
• Build relationships with society leaders and stakeholders across regions.

Skills

Integrated marketing

Brand activation

Regional/field marketing

Partnership marketing

Stakeholder management

Cross-functional coordination

Project management

Microsoft Office

Education

Bachelor’s degree in marketing, communications, business, or related discipline

Tools

Microsoft Office

Project management platforms

Job description

CFA Institute is seeking a Brand Marketing Manager, Societies to translate global brand strategies into local activation across CFA Societies worldwide. You will develop activation playbooks, toolkits, and guidance, and work with regional stakeholders to scale best practices while maintaining brand consistency.

The role emphasizes collaboration with Global Brand Marketing, GSRO, and society leaders, with a focus on adoption, governance, and capability building across distributed networks.