Brand Activation Associate — Growth & Insights (Hybrid NYC)

Scotch Whisky; New York (NY); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Competitive base salary

Bonus opportunity

Full medical, dental, vision and life

401k with employer matching

Flexible hours

PTO / holidays

Product allowance

Professional and personal development

Job summary

Whyte and Mackay in New York is seeking an Associate Brand Manager to support brand, trade marketing and activation across the Americas. You will work with Global Brand, Digital & Communications teams to translate strategy into market programs.

The role partners with Advocacy, distributors, and agencies to drive in-store initiatives, ensuring brand consistency and strong execution. A bachelor’s degree and 3–5 years in marketing are required.

Qualifications

• 3–5 years of marketing or agency experience, with a bachelor’s degree required.
• Experience in advertising and digital media, with a strong understanding of marketing execution and tactics.
• Experience working in a small, growing business, demonstrating agility, adaptability, and the ability to manage multiple priorities.
• Commercial awareness, including effective budget management and resource allocation.
• Strong collaboration and relationship-building skills, with the ability to work proactively and independently.
• Proven experience coordinating multiple agencies, managing deliverables, and working toward clear objectives and KPIs.
• Innovative, creative, and positive thinker who balances creativity with practical, results-driven solutions.

Responsibilities

• Support the development and execution of integrated brand and trade marketing plans across the U.S. and Canada.
• Contribute to market insights, budget tracking, brand guidelines, and marketing resources to ensure alignment with Global brand strategy and consistent execution across teams.
• Support consumer, trade, PR programs by coordinating with Brand Managers, agency partners, and Global teams.
• Manage timelines, budgets, creative assets, approvals, and campaign reporting, ensuring alignment with brand objectives.
• Lead end-to-end project management of brand and marketing initiatives, coordinating agency partners, internal stakeholders, timelines, budgets, and deliverables.

Skills

Marketing experience

Agency experience

Budget management

Cross-functional collaboration

Digital advertising

Education

Bachelor's degree

Job description

Whyte and Mackay in New York is seeking an Associate Brand Manager to support brand, trade marketing and activation across the Americas. You will work with Global Brand, Digital & Communications teams to translate strategy into market programs.

The role partners with Advocacy, distributors, and agencies to drive in-store initiatives, ensuring brand consistency and strong execution. A bachelor’s degree and 3–5 years in marketing are required.