Brand Marketing Manager, Societies

CFA Institute; Charlottesville (VA); On-site; USD 93,000 - 140,000; Full time

Benefits offered by this job

Annual incentive bonus

401(k) employer contribution

Comprehensive medical benefits package

Job summary

CFA Institute is seeking a Brand Marketing Manager, Societies to translate global brand strategies into local activation across CFA Societies worldwide. You will develop activation playbooks, toolkits, and guidance, and work with regional stakeholders to scale best practices while maintaining brand consistency.

The role emphasizes collaboration with Global Brand Marketing, GSRO, and society leaders, with a focus on adoption, governance, and capability building across distributed networks.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related discipline.
• Experience in integrated marketing, brand activation, regional or field marketing, or partnerships.
• Experience coordinating multi-market or global programs in a matrixed org.
• Experience with chapters, affiliates, or distributed networks preferred.
• Experience enabling scalable activation programs and toolkits.
• Strong understanding of brand strategy and localization with consistency.

Responsibilities

• Act as the central connection between Global Brand Marketing and CFA Societies for activation.
• Develop and execute society activation roadmaps with enterprise priorities.
• Translate strategies into local execution while preserving brand.
• Create scalable activation playbooks, toolkits, and resources.
• Coordinate with marketing, society relations, and regional teams.
• Build relationships with society leaders and stakeholders across regions.

Skills

Integrated marketing

Brand activation

Regional/field marketing

Partnership marketing

Stakeholder management

Cross-functional coordination

Project management

Microsoft Office

Education

Bachelor’s degree in marketing, communications, business, or related discipline

Tools

Microsoft Office

Project management platforms

Job description

Are you a global marketer who knows how to turn enterprise brand strategy into meaningful local action? Do you excel at creating the playbooks, tools, and partnerships that help distributed teams activate campaigns consistently—while still reflecting the needs of individual markets? If you have successfully coordinated and delivered multi-market marketing initiatives and influenced stakeholders across a complex, matrixed organization, this opportunity offers the chance to extend the CFA Institute brand through our global society network.

The Brand Marketing Manager, Societies serves as the central connection between Global Brand Marketing, Global Society Relations & Operations, and CFA Societies worldwide. In this highly collaborative role, you will translate established brand strategies, campaigns, and enterprise priorities into practical activation models, toolkits, resources, and guidance that societies can apply within their local markets.

You will partner with marketing teams, society leaders and staff, regional stakeholders, agencies, and external partners to strengthen execution, increase adoption, and scale successful practices across the society network. Success will require both strategic thinking and hands‑on delivery, along with the ability to build trusted relationships, navigate differing stakeholder needs, and drive progress without direct authority.

What You’ll Do

Society Activation & Enablement

• Serve as the primary connection point between Global Brand Marketing, Global Society Relations & Operations (GSRO), and CFA Societies for society-facing brand activation and marketing enablement activities.
• Support the development and execution of the society activation roadmap, partnering with Global Brand Marketing, GSRO, and regional stakeholders to prioritizecomm activation opportunities aligned with enterprise priorities, audience strategies, and market investment plans.
• Translate marketing strategies, campaigns, and enterprise priorities into practical activation models, guidance, and resources that enable societies to effectively localize and implement initiatives while maintaining brand consistency.
• Develop and continuously improve scalable activation playbooks, toolkits, implementation frameworks, and participation models, incorporating lessons learned and successful practices from across the society network.

Cross-Functional Coordination & Society Partnership

• Coordinate closely with Brand Marketing, Society Relations, Communications, Membership, and other enterprise teams to support effective society participation in marketing, membership, thought leadership, and market activation initiatives.
• Develop and maintain trusted relationships with society leaders, staff, marketers, and regional stakeholders, gathering feedback and market insights to continuously improve activation programs and support models.
• Establish and manage activation planning, intake, communication, and feedback processes that improve coordination across societies, GSRO, and Marketing teams.

Brand Governance & Quality Assurance

• Support the consistent application of CFA Institute brand standards across society marketing activities by providing practical guidance, resources, and consultation to society teams.
• Partner with appropriate stakeholders to coordinate brand reviews, approvals, and risk mitigation processes while balancing local flexibility with enterprise brand requirements.
• Identify recurring compliance challenges and collaborate with stakeholders to improve guidance, training, templates, and support resources.

Capability Building & Knowledge Sharing

• Design and support training programs, office hours, webinars, workshops, Society Leadership Conference content, and self-service resources that strengthen society marketing and brand activation capabilities.
• Promote adoption of available resources while sharing best practices, case studies, and successful activation approaches across the society network.
• Own and continuously improve the Society marketing asset ecosystem, including maintenance of digital asset management platforms, ensuring brand resources, templates, toolkits, and campaign materials remain current, accessible, and organized.

Measurement & Continuous Improvement

• Define and track adoption, participation, activation quality, engagement, and other agreed-upon success measures for society marketing initiatives and programs.
• Evaluate activation outcomes and identify opportunities to improve effectiveness, increase adoption, strengthen society participation, and expand successful approaches across additional markets.
• Support the development of reporting and insight-sharing practices that demonstrate the impact of society activation efforts and inform future planning.

Vendor & Resource Management

• Manage assigned vendors, agencies, budgets, timelines, and project deliverables associated with society activation initiatives.
• Ensure that external resources and agency engagements support scalable capability development, knowledge transfer, and sustainable society activation outcomes.

What You’ll Bring

• Bachelor’s degree in marketing, communications, business, or a related discipline, or an equivalent combination of education and experience.
• Demonstrated experience in integrated marketing, brand activation, regional or field marketing, partnership marketing, or a related area.
• Experience coordinating and delivering multi-market or global marketing programs within a complex, matrixed organization, including translating established strategies into locally relevant execution.
• Professional experience working with chapters, affiliates, franchises, member organizations, regional offices, strategic partners, or similar distributed networks is strongly preferred.
• Experience developing enablement programs, toolkits, training resources, activation frameworks, or other scalable approaches that support adoption across distributed stakeholder groups.
• Strong understanding of brand strategy and the ability to translate global marketing initiatives into locally relevant activation while maintaining brand consistency.
• Demonstrated ability to build relationships, influence stakeholders, and drive adoption without direct authority in a matrixed environment.
• Demonstrated success managing complex projects, budgets, agencies, vendors, and multiple concurrent workstreams.
• Knowledge of financial services, professional education, membership organizations, or association environments is preferred.
• High proficiency in Microsoft Office and familiarity with project management and collaboration platforms.
• Ability to communicate effectively with stakeholders across multiple regions and time zones, adapting communication style and approach to different cultural and business contexts.

At CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected salary range: $93,000 - $140,000 per year. All salary ranges are subject to adjustment based on experience, education, and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a 401(k) or pension plan, and a comprehensive medical benefits package.

We offer a comprehensive benefits package to support our employees, including health coverage, generous time off, competitive retirement plans, flexible work options, and wellbeing and development programs. You can learn more on our careers site: Working at CFA Institute | Comprehensive Benefits

About CFA Institute

CFA Institute is the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we promote professional growth, uphold ethical standards, and help advance better financial markets. Join a global organization committed to putting investors first.

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Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply.

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.

If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to [e-mail] noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.