Senior Brand Activation Leader

Openkrill; United States; Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

$500 annual company contribution to FS

Discretionary Time Off

Job summary

So Good So You is seeking a Senior Manager, Brand Activation to turn a bold brand vision into social-first experiences. You will lead social, creators, partnerships, experiential, community, and real-world activations, coordinating internal teams with agencies and partners to execute programs that drive awareness, relevance, and consumer connection.

You’ll guide a high-performing team, set priorities, provide direction, and push for work that stands out.

Qualifications

• 5+ years in brand activation, integrated marketing, social, influencer/creator, community, or partnerships.
• Track record building modern, social-first consumer brands.
• Experience leading teams and external partners.
• Strong judgment on what’s right for the brand versus a momentary trend.

Responsibilities

• Build brand activation programs across social, creators, influencers, partnerships, experiential, community.
• Develop plans and experiences that bring the brand to life and spark talkable moments.
• Grow community and conversations, helping people discover and connect with the brand.
• Identify opportunities across social, culture, and consumer behavior; pursue creator/partnerships.
• Coordinate work across areas led to ensure integrated, not siloed tactics.
• Lead and develop the team, set priorities, give feedback, and foster growth.
• Bring together people to execute work with clear direction and accountability.
• Evaluate performance and learnings to guide future initiatives.
• Align goals and drive smarter decisions based on results.

Skills

Brand activation

Social media

People leadership

Strategy to execution

Agency management

Education

Bachelor’s degree in Marketing, Communications, Business

Job description

So Good So You is seeking a Senior Manager, Brand Activation to turn a bold brand vision into social-first experiences. You will lead social, creators, partnerships, experiential, community, and real-world activations, coordinating internal teams with agencies and partners to execute programs that drive awareness, relevance, and consumer connection.

You’ll guide a high-performing team, set priorities, provide direction, and push for work that stands out.