Global B2B Marketing Specialist: ABM, Events & Digital

IDEX Corporation; Wheeling, Northern (IL, KY); Hybrid; USD 88,000 - 132,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement savings

PTO

Job summary

IDEX Corporation in the United States seeks a Marketing Specialist to lead outbound marketing activities, including exhibitions, digital campaigns, and product promotion. You will collaborate with product, commercial teams, distributors, and customers to plan and execute marketing initiatives globally.

The role emphasizes creative and quantitative thinking, with responsibilities spanning trade shows, email marketing, ABM, SEO, content, and analytics.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or similar field.
• Minimum 4+ years of experience in B2B marketing.
• Solid knowledge of marketing tools, techniques, and best practices for social media marketing, email marketing, and Google Analytics.
• Proficiency in MS Office.

Responsibilities

• Tradeshows, customer events and distributors events: plan strategy and manage end-to-end execution.
• Email marketing and newsletters: maintain database and develop targeted campaigns.
• Account-based marketing: develop and execute ABM activities to engage key customers.
• Co-marketing activities: collaborate with distributors on joint campaigns.
• Digital marketing: manage Google Ads, SEO, and online growth to drive traffic and leads.
• Advertising and promotion: promote products in industry forums and magazines.
• Sales tools library: create flyers, presentations, videos, and testimonials.
• Website and social media: update site and manage social channels, analyze performance.
• Thought leadership: develop press releases, blogs, whitepapers with partners.
• Customer portals: manage product listings on customer portals.
• Market research: coordinate studies with internal and external partners.
• Pricing execution and management: annual price updates and communications.
• Budget and invoicing: manage budget and forecasting.

Skills

Project Management

Communication

Creative Thinking

Analytical Thinking

Marketing Strategy

Team Collaboration

Bilingual Spanish

Education

Bachelor’s Degree in Marketing, Communications, or similar field

Tools

Google Analytics

MS Office

Google Ads

Job description

IDEX Corporation in the United States seeks a Marketing Specialist to lead outbound marketing activities, including exhibitions, digital campaigns, and product promotion. You will collaborate with product, commercial teams, distributors, and customers to plan and execute marketing initiatives globally.

The role emphasizes creative and quantitative thinking, with responsibilities spanning trade shows, email marketing, ABM, SEO, content, and analytics.