B2B Marketing Lead — Digital, Events & Growth

IDEX; Wheeling (IL); On-site; USD 88,000 - 132,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement plan with company  匹

PTO

Job summary

IDEX in Wheeling, IL is hiring a Marketing Specialist responsible for outbound marketing, exhibitions, digital campaigns, and product promotion. You will collaborate with product, commercial, distributors, agents and customers to plan and execute global marketing initiatives.

The ideal candidate is a creative, quantitative thinker with strong communication and project-management skills. A Bachelor’s in Marketing or related field and 4+ years in B2B marketing are expected.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or similar field.
• Minimum 4+ years of experience in B2B marketing.
• Solid knowledge of marketing tools, techniques, and best practices for social media marketing, email marketing, and Google Analytics.

Responsibilities

• Tradeshows, customer events and distributors events: devise strategy for each event and manage end-to-end execution; analyze and report outcomes.
• Email marketing and newsletters: maintain database and develop targeted campaigns; monitor performance and optimize.
• Account-based marketing: develop and execute targeted ABM activities to engage key customers and generate leads.
• Co-marketing activities: collaborate with distributors to drive co-marketing.
• Digital marketing: drive online growth through digital advertising, SEO optimization, and Google Ads management.
• Advertising and promotion: promote products on industry forums and magazines; manage listings and articles.
• Sales tools library: develop and maintain flyers, presentations, videos, testimonials.
• Website and social media: update and optimize website; manage social media presence and analytics.
• Thought leadership: develop content (press releases, blogs, whitepapers).
• Customer portals: manage product listings on portals.
• Market research: work with internal and external partners to conduct studies.
• Pricing execution and management: execute price updates and communicate changes.

Skills

Project Management

Communication

Creative Thinking

Analytical Thinking

Attention to detail

Spanish language (nice to have)

Education

Bachelor’s Degree in Marketing or Communications

Tools

MS Office

Google Analytics

Job description

IDEX in Wheeling, IL is hiring a Marketing Specialist responsible for outbound marketing, exhibitions, digital campaigns, and product promotion. You will collaborate with product, commercial, distributors, agents and customers to plan and execute global marketing initiatives.

The ideal candidate is a creative, quantitative thinker with strong communication and project-management skills. A Bachelor’s in Marketing or related field and 4+ years in B2B marketing are expected.