Remote B2B Marketing & Events Lead

Enrollment123; Charlotte (NC); Remote; USD 90,000 - 120,000; Full time

Job summary

e123 is seeking a creative, execution-oriented B2B Marketing & Events Specialist to drive marketing programs, events, and market presence. Reporting to the Director of B2B Marketing, you will build targeted campaigns to engage key accounts, support ABM initiatives, and align with Sales to move opportunities through the funnel.

This hands-on role requires managing multiple projects, coordinating with cross-functional teams, and delivering measurable results.

Qualifications

• 5+ years of B2B marketing experience in SaaS/Tech.
• Execution-oriented mindset with strong PM and communication skills.
• Proven ability to lead cross-functional initiatives between Marketing and Sales.
• Hands-on experience with marketing automation tools (HubSpot, Demandbase).
• Data-driven mindset with strong analytical skills.
• Creative and proactive in delivering personalized marketing experiences and client-facing presentations.
• Strong attention to detail and ability to work independently.

Responsibilities

• Support B2B marketing programs and campaigns, tailoring content to key buyer personas.
• Partner with Sales and Marketing to execute ABM initiatives and engage target accounts.
• Develop, organize, and maintain marketing collateral and enablement materials.
• Own events strategy, identify conferences, and evaluate opportunities.
• Manage event vendors, budgets, timelines, and logistics.
• Oversee end-to-end event execution: bookings, materials, speaker applications.
• Lead pre- and post-event activities with Sales to maximize pipeline.
• Maintain HubSpot data, attendee lists, tasks, and outreach activities.

Skills

B2B marketing

Project management

Marketing automation

Data analysis

Communication

ABM campaigns

Cross-functional teamwork

Tools

HubSpot

Demandbase

Job description

e123 is seeking a creative, execution-oriented B2B Marketing & Events Specialist to drive marketing programs, events, and market presence. Reporting to the Director of B2B Marketing, you will build targeted campaigns to engage key accounts, support ABM initiatives, and align with Sales to move opportunities through the funnel.

This hands-on role requires managing multiple projects, coordinating with cross-functional teams, and delivering measurable results.