Global B2B Digital Marketing Leader

Hana Technologies Inc.; Ohio; On-site; USD 90,000 - 140,000; Full time

Job summary

Hana Technologies Inc. is seeking a Global Digital Marketing Manager to own Hana’s B2B digital presence, including the company website, social media, CRM, and marketing automation.

This hands-on role collaborates with Marketing, Sales, and regional teams across North America, EMEA, and APAC to ensure consistent brand representation and global audience engagement. You will localize content, develop email and organic campaigns, manage multi-language sites, and leverage HubSpot, WordPress, and GA4

Qualifications

• Bachelor's degree or equivalent experience in marketing or related field.
• 5-8 years B2B digital marketing experience in tech/manufacturing.
• Hands-on HubSpot CRM, marketing automation, and lead management.
• Experience integrating HubSpot with ERP and other platforms.
• Proven lead generation and nurturing experience.
• WordPress proficiency and HTML knowledge.
• SEO tooling experience (e.g., SEMrush).
• Experience managing multilingual websites and localization.
• Experience with global marketing teams across regions.
• Proficient in GA4 and HubSpot analytics.
• HubSpot certifications a plus.
• Experience in manufacturing/tech/RFID a plus.

Responsibilities

• Own lead lifecycle processes in HubSpot: capture, scoring, segmentation, routing, and handoff to Sales.
• Develop and manage lead nurturing programs to move prospects through funnel.
• Partner with Sales to define lead stages and optimize CRM processes.
• Design, build, and maintain HubSpot workflows, sequences, and automations.
• Manage HubSpot integrations with ERP and other platforms.
• Maintain database quality through segmentation, deduplication, enrichment, and governance.
• Audit and optimize HubSpot environment to support growth.
• Manage agencies and external partners for HubSpot, website, and marketing.

Skills

B2B copywriting

Multi-channel campaigns

Social media growth

Analytics & reporting

Paid search

SEO knowledge

CRM & marketing automation

Cross-functional collaboration

Attention to detail

AI tools for marketing

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

WordPress

HTML

SEMrush

Job description

Hana Technologies Inc. is seeking a Global Digital Marketing Manager to own Hana’s B2B digital presence, including the company website, social media, CRM, and marketing automation.

This hands-on role collaborates with Marketing, Sales, and regional teams across North America, EMEA, and APAC to ensure consistent brand representation and global audience engagement. You will localize content, develop email and organic campaigns, manage multi-language sites, and leverage HubSpot, WordPress, and GA4