Strategic B2B Marketing Manager

MedHOK, Inc.

Tampa (FL)

On-site

USD 85,000 - 120,000

Full time

8 days ago

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Benefits offered by this job

Medical benefits

401(k) match

Paid time off

Disability insurance

Health club reimbursement

Job summary

MHK is seeking an experienced Marketing Manager to drive day-to-day execution of targeted campaigns, branding initiatives, website management, and events to build brand awareness and generate leads. The role requires strong PM skills, attention to detail, and ability to lead cross-functional efforts across digital marketing, content, and events.

The ideal candidate has 5+ years in B2B marketing, experience with marketing automation, WordPress, SEO, and CRM integration, and can manage vendor

Qualifications

5+ years of B2B marketing experience required.
Healthcare technology, SaaS, or enterprise software marketing experience preferred.
Excellent project management skills and exceptional attention to detail.
Proven experience developing and executing integrated marketing campaigns that drive brand awareness and lead generation.
Proven experience with marketing automation platforms and social media platforms.

Responsibilities

Develop and execute strategic marketing programs, including digital advertising campaigns, website management and development, email marketing, webinars, social media, and lead generation initiatives.
Manage and maintain the company's brand standards and ensure consistent branding across all marketing channels, communications, collateral, events, and digital assets.
Track marketing program effectiveness and provide regular reporting on campaign results.
Manage all aspects of the corporate website, including ongoing content updates, user experience, SEO optimization, lead generation, analytics, and coordination with internal stakeholders and external design agencies.
Partner with Salesforce.com Administrator to optimize the marketing technology stack and CRM integration; recommend best practices for campaign tracking, lead assignment, and conversion processes.
Develop event strategy and manage all aspects of conferences, trade shows, customer events, webinars, and executive events, including planning, facilitation, communications, vendor management, and logistics.
Assist with creating and/or editing copy for events, social media, internal communications, website content, collateral, and targeted marketing campaigns.
Create and execute project timelines to ensure deadlines are met, reviews are completed, deliverables are executed successfully, remain on brand, and projects stay within budget.
Work with marketing agency vendor and internal stakeholders to develop creative assets including promotional emails, website content and graphics, landing pages, digital advertisements, event materials, trade show signage, and sales collateral.
Process and track event and campaign-related expenses to ensure budget versus actuals are captured and follow established finance procedures.
Manage vendor relationships, contracts, and budget tracking for digital marketing, website, branding, and event-related expenditures.
Manage branded merchandise purchasing, fulfillment, and tracking while providing guidance to administrative staff supporting fulfillment.
Assist the Marketing Director with development and ongoing management of the strategic marketing and content calendar.
Manage centralized repository of sales and marketing resources, brand standards, and marketing templates.
Support other marketing initiatives as needed.