Senior B2B Marketing Campaign Lead (Global)

Gartner; Stamford (CT); On-site; USD 64,000 - 87,000; Full time

Benefits offered by this job

Competitive salary

Generous PTO

401k matching

Comprehensive benefits package

Job summary

Gartner is seeking a B2B Senior Marketing Specialist to join the High Tech and Invest (HTI) marketing team. You will drive multi-channel campaigns, support regional leaders, and collaborate with sales to accelerate demand generation and pipeline growth.

Ideal candidates have 3–5 years of relevant marketing experience, proficiency with Salesforce, Adobe AEM, Power BI, and analytics tools, and strong communication skills in a fast-paced, global environment.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 3–5 years of relevant marketing experience, preferably in a B2B or large/global company environment.
• Hands-on experience supporting and executing integrated marketing or demand generation programs; experience engaging executive-level audiences is a plus.
• High attention to detail and strong problem-solving skills with consistent follow-through.
• Advanced organizational and communication skills; able to manage multiple projects and collaborate with stakeholders.
• Ability to adapt and work effectively in a fast-paced, dynamic, and collaborative environment.
• Proficient with CRM (Salesforce), CMS (Adobe AEM), data analytics platforms (Power BI, Google Analytics), and AI tools (Chat GPT, Notebook LM, Copilot).
• Intermediate to advanced Excel skills and strong PowerPoint capabilities.
• Excellent English written and verbal communication skills.
• Strong analytical skills and a data-driven mindset; able to interpret and present marketing data.

Responsibilities

• Support the regional Marketing Associate Director and team in executing integrated marketing strategies and campaigns to help drive firm revenue growth.
• Assist in coordinating and implementing multi-channel marketing campaigns and content marketing programs aimed at generating leads and supporting sales efforts.
• Work with centralized centers of excellence to help ensure smooth execution of assigned marketing activities.
• Gather and organize input from product, BTI, and sales teams to help inform campaign messaging and tactics; collaborate with other marketing team members to develop and distribute campaign content.
• Draft clear, concise marketing messages and content, ensuring consistency across channels and formats.
• Work with colleagues across business lines and regions to share marketing ideas and support integrated activities.
• Track and report on marketing performance using established metrics and analytics; share findings and suggest improvements to enhance campaign impact.
• Support demand generation activities by helping communicate key messages and campaign details to the sales organization.
• Build strong working relationships with sales teams and regional leaders.
• Monitor KPIs and campaign metrics and assist in evaluating campaign effectiveness to inform future tactics.

Skills

Campaign management

Channel strategy

Sales enablement

B2B marketing

Attention to detail

Project coordination

Communication skills

Analytical mindset

Education

Bachelor’s degree in marketing, business, or related field

Tools

Salesforce

Adobe AEM

Power BI

Google Analytics

ChatGPT

Notebook LM

Copilot

Job description

Gartner is seeking a B2B Senior Marketing Specialist to join the High Tech and Invest (HTI) marketing team. You will drive multi-channel campaigns, support regional leaders, and collaborate with sales to accelerate demand generation and pipeline growth.

Ideal candidates have 3–5 years of relevant marketing experience, proficiency with Salesforce, Adobe AEM, Power BI, and analytics tools, and strong communication skills in a fast-paced, global environment.